Food Business News - February 24, 2015 - (Page 24)

COATINGS AND CHOCOLATE system, which is slated to hit the market later this year. "Our plans are progressing well, and we're on track to launch this fall," Mr. Kelley said. "Our partners, the Coca-Cola Co. and the Dr Pepper Snapple Group, are working closely with us in virtually all aspects of the Keurig Kold system in preparation for launch." The cold platform is scheduled to launch with 30 beverage varieties across 16 brands, including carbonated soft drinks, craft sodas, iced teas, sports drinks, seltzers and flavored waters. By the spring of 2016, the company anticipates the system will feature more than 60 varieties of beverage and more than 28 brands. "As we've said before, Keurig Kold will be a multi-branded system, and we expect to add new partners in the future," Mr. Kelley said. While the cold platform may get most of the attention, Keurig Green Mountain has several other innovation initiatives under way. This spring, the company plans to introduce its K-Mug line of coffees, which will brew between 12 ozs and 18 ozs of coffee per serving. Mr. Kelley added that the company also is researching new ways to sell its brewers and pods to consumers. "As you know, the way consumers shop today is undergoing major transformation," he said. "To align with the changes we are seeing in the marketplace, particularly with the younger demographic, we are testing a number of unique Keurig system shopping and pricing models. They're designed to make it even more appealing for a broader segment of consumers to join the Keurig system. "Today these models are being tested The cold platform will include carbonated soft drinks, craft sodas, iced teas, sports drinks, seltzers and flavored waters. on-line in our Keurig Choice program that allows consumers to join Keurig for a monthly fee over a defined time period - a subscription-like model. We are also exploring these types of models with retailers, as they explore omni-channel opportunities to improve customer engagement." Continued growth was a key theme of Keurig Green Mountain's first-quarter earnings discussion. The company estimates the size of the brewer market is approximately 70 million households. To continue growing, the company will have to focus its efforts on being more targeted, Mr. Kelley said. "We know we can do much more finite targeting to continue to grow the installed base," he said. "And then over the longer term, we know that exciting innovation, exciting brewers, beautiful brewers, new colors - it excites the category. And we know we can create that excitement. We can drive the category, and it's about innovation. Those are some of the things that give us the confidence that we can continue to grow." FBN Mondelez acquires Enjoy Life Foods DEERFIELD, ILL. - Mondelez International has acquired Enjoy Life Foods, Schiller Park, Ill., a manufacturer of "free-from" foods that include cookies, bars, mixes and cereals. Terms of the acquisition were not announced. "As we focus on continuing to drive growth in snacking, the acquisition of Enjoy Life Foods is a great strategic fit for us," said Mark Clouse, chief growth officer for Mondelez International. "The Enjoy Life brand expands our portfolio into faster growing, on-trend, 'better-for-you' areas and provides an excellent platform to make these delicious offerings available to consumers with 'free-from' needs or simply looking for healthy-lifestyle options, both in the United States and beyond." Founded in 2001 by Scott Mandell, chief executive officer, Enjoy Life Foods 24 FOODBUSINESS NEWS ® launched its first 12 products in 2002. The company focuses on producing "free-from" products, including those free of allergens, gluten and bioengineered organisms. "Enjoy Life offers an excellent brand promise that's trusted by their loyal and engaged consumers," Mr. Clouse said. "We're excited about the extraordinary potential of this business and the entrepreneurial team leading it. We have a great opportunity to share our expertise, learn from their experience and work to accelerate Enjoy Life's growth in this exciting consumer space." Mr. Mandell and other members of the Enjoy Life Foods leadership team will continue to run the company, according to Mondelez. In addition, Enjoy Life Foods will operate as a separate, whollyowned subsidiary of Mondelez. FBN February 24, 2015

Table of Contents for the Digital Edition of Food Business News - February 24, 2015

Food Business News - February 24, 2015
General Mills accepts the C.P.G. challenge
Gluten-free front and center
Mexican trade rift looms over Sweetener Colloquium
Table of Contents
Web Contents
Editorial - Subscription models may offer unique marketing opportunities
Confectionery companies switching to simpler ingredients
McCormick to acquire Italian spices and seasonings company
Mondelez has big plans to grow small platforms
WhiteWave Foods ‘busting at the seams'
More c-suite change at Kraft Foods
Keurig in transition
Mondelez acquires Enjoy Life Foods
Innovation paying for PepsiCo
TreeHouse Foods trims expectations
Kraft cleans up Capri Sun
Washington - Federal bills seek to mandate G.M.O. food labeling
Company Profile - Dr Pepper Snapple Group seizing opportunities
Capitalizing on R.C.I.
Ingredient Innovations - Clean label starches get tougher
Are clean labels and G.M.O. ingredients compatible?
More clean label ingredient opportunities
Dairy Business News - Yogurt, the next generation
New Food Products
Ingredient Market Trends - Belt-tightening time for U.S. agriculture in 2015-16
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - February 24, 2015