handtmann - Meat Snack Mania (part 2) - 5

Equipment essentials
Thanks to equipment investments at its new
plant this past year, the company is producing
ƵƉǁĂƌĚƐŽĨϮϱ͕ϬϬϬůďƐ͘ŽĨƉƌŽĚƵĐƚƐƉĞƌĚĂLJ͕ĮǀĞ
ĚĂLJƐĂǁĞĞŬ͘dŚĂƚŝŶǀĞƐƚŵĞŶƚŚĂƐĐŽŶƟŶƵĞĚŝŶ
2018, according to Western.
"I just ordered two more smokehouses," he
says as an example, "and we're getting another new linking line from Handtmann, and
this allows us to increase our volume and
throughput."
tŚŝůĞƉƌŽĚƵĐƟŽŶŚĂƐŝŶĐƌĞĂƐĞĚǁŝƚŚƚŚĞĂĚǀĞŶƚ
of the new plant, Western's has maintained
ŽƉĞƌĂƟŽŶĂů ŇĞdžŝďŝůŝƚLJ͕ ǁŚŝĐŚ ĂƉƉĞĂůƐ ƚŽ ŝƚƐ
co-packing customers, especially those requirŝŶŐƐŵĂůůĞƌƉƌŽĚƵĐƟŽŶƌƵŶƐǁŚŽĂůƐŽŚĂǀĞƚŚĞ
ŚŝŐŚĞƐƚĞdžƉĞĐƚĂƟŽŶƐĨŽƌƋƵĂůŝƚLJ͘tĞƐƚĞƌŶƉƌŽũĞĐƚƐƚŚĞĚĞŵĂŶĚƚŽĐŽŶƟŶƵĞĨŽƌŚŝƐŵĞĂƚƐƟĐŬ
business even beyond the 40 percent growth in
ϮϬϭϳ͘dŚĞĐĂůůŝŶŐĐĂƌĚĨŽƌƚŚĞĐŽŵƉĂŶLJĐŽŶƟŶues to be its ability to handle both the 200,000
-lb. orders and the orders from niche customers
ǁŝƚŚƚŚĞƐĂŵĞƉƌĞĐŝƐŝŽŶĂŶĚĞĸĐŝĞŶĐLJƚŚĂƚĂůneeds of large private label customers without ůŽǁƐƚŚĞŵŵĞĞƚĂůůĞdžƉĞĐƚĂƟŽŶƐ͘ŶĚƚŚĂƚŬŝŶĚ
ƌĞƋƵŝƌŝŶŐƉƌŽŚŝďŝƟǀĞŵŝŶŝŵƵŵŽƌĚĞƌƐĨŽƌƐŵĂůů- ŽĨŇĞdžŝďŝůŝƚLJ͕tĞƐƚĞƌŶƐĂLJƐ͕ŚĂƐĞǀĞƌLJƚŚŝŶŐƚŽĚŽ
Ğƌ ĐƵƐƚŽŵĞƌƐ͘ ^ƚLJůĞƐ ĂŶĚ ŇĂǀŽƌƐ ŝŶĐůƵĚĞ ŐƌĂƐƐͲ with the investment in the new facility and the
ĨĞĚďĞĞĨ͕ũĂůĂƉĞŹŽďƵīĂůŽǁŝŶŐŇĂǀŽƌ͕ĐŚŝĐŬĞŶ͕ equipment inside it.
sweet and sassy turkey, hickory-smoked, pineapple pork, mandarin teriyaki as well as bacon
ǀĂƌŝĞƟĞƐ ŝŶĐůƵĚŝŶŐ ŚŝĐŬŽƌLJ ƐŵŽŬĞĚ͕ ƐǁĞĞƚ ŵĂple and peppered.
Kevin says the quality of products on the market
ƚŽĚĂLJĂƌĞŵŽƌĞƌĞĮŶĞĚĂŶĚĂƉƉĞĂůƚŽŵŽƌĞĚŝƐcerning tastes of consumers. Western's takes its
share of credit for raising the bar.
"We've helped break down some of those barriĞƌƐƚŚĂƚƐŶĂĐŬƐƟĐŬƐĂƌĞŶŽƚƚŚĞŐƌĞĂƐLJƉƌŽĚƵĐƚƐ
they used to be," he says, and instead are associated with clean labels and high-quality meat,
ŝŶĐůƵĚŝŶŐŐƌĂƐƐͲĨĞĚďĞĞĨĂŶĚƉŽƌŬƚŚĂƚŝƐĂŶƟďŝŽƟĐĂŶĚŚŽƌŵŽŶĞĨƌĞĞ͘dŚĞĐŽŵƉĂŶLJƉƌŽĐĞƐƐĞƐ
and brands its own products but the majority of
its sales are from co-packing.

ĚĞŵĂŶĚĨŽƌĐůĞĂŶĞƌŝŶŐƌĞĚŝĞŶƚůĂďĞůƐĂƉƉůŝĞƐƚŽŵĞĂƚƐƟĐŬ
ŶĚĞdžƉĞĐƚĂƟŽŶƐŝŶĐůƵĚĞĂďĞƩĞƌĞĂƟŶŐĞdžƉĞƌŝĞŶĐĞƚŚĂƚƌĞƐƵůƚƐ
ŝŶŝŶŐƉƌŽĐĞƐƐŝŶŐŬŶŽǁůĞĚŐĞǁŝƚŚĞƋƵŝƉŵĞŶƚĞŶŐŝŶĞĞƌŝŶŐ͘

ĸĐŝĞŶƚǀŽůƵŵĞŇĞdžŝďŝůŝƚLJŝƐĂ
ƐŝŐŶŝĮĐĂŶƚĂĚǀĂŶƚĂŐĞĨŽƌƉƌŝǀĂƚĞ
ůĂďĞůƐŶĂĐŬƐƟĐŬĐŽͲƉƌŽĐĞƐƐŽƌƐ͘

Western's
^ŵŽŬĞŚŽƵƐĞŚĂƐ
ĞǀŽůǀĞĚĨƌŽŵĂ
ĨƵůůͲƐĞƌǀŝĐĞƌĞƚĂŝů
ďƵƚĐŚĞƌƐŚŽƉƚŽ
ŶŽǁŽƉĞƌĂƟŶŐ
ĞdžĐůƵƐŝǀĞůLJĂƐ
a processor of
ŵĞĂƚƐƟĐŬƐ͘



Table of Contents for the Digital Edition of handtmann - Meat Snack Mania (part 2)

https://www.nxtbook.com/sosland/handtmann/handtmann-2024-product-portfolio-dairy
https://www.nxtbook.com/sosland/handtmann/handtmann-2023-solution-partner
https://www.nxtbook.com/sosland/handtmann/handtmann-2023-innovation-guide-pet-food
https://www.nxtbook.com/sosland/handtmann/handtmann-2023-innovation-guide-dairy
https://www.nxtbook.com/sosland/handtmann/handtmann-innovation-guide-pizza-and-bread
https://www.nxtbook.com/sosland/handtmann/handtmann-innovative-solutions-guide
https://www.nxtbook.com/sosland/handtmann/handtmann-innovation-guide-bakery
https://www.nxtbook.com/sosland/handtmann/handtmann-innovation-guide-pet-food
https://www.nxtbook.com/sosland/handtmann/handtmann-innovation-guide-dairy
https://www.nxtbook.com/sosland/handtmann/handtmann-innovation-guide
https://www.nxtbook.com/sosland/handtmann/2020_10_01
https://www.nxtbook.com/sosland/handtmann/2020_09_01
https://www.nxtbook.com/sosland/handtmann/2020_05_01
https://www.nxtbook.com/sosland/handtmann/2019_11_01
https://www.nxtbook.com/sosland/handtmann/2019_10_01
https://www.nxtbook.com/sosland/handtmann/2019_08_01
https://www.nxtbook.com/sosland/handtmann/2018_11_01
https://www.nxtbook.com/sosland/handtmann/2018_08_01
https://www.nxtbook.com/sosland/handtmann/2018_02_01
https://www.nxtbook.com/sosland/handtmann/2017_10_01
https://www.nxtbook.com/sosland/handtmann/2017_05_01
https://www.nxtbook.com/sosland/handtmann/2016_08_01
https://www.nxtbook.com/sosland/handtmann/2016_01_01
https://www.nxtbook.com/sosland/handtmann/2015_08_01
https://www.nxtbook.com/sosland/handtmann/2015_05_01
https://www.nxtbookmedia.com