Hershey - Chocolate Generations - October 2019 - 1

CHOCOLATE
GENERATIONS
How to Appeal to Gen Z and Millennials
with Hershey Branded Desserts

W

hile chocolate has
always been a preferred
indulgence for generations past, at no other time in
history has a generational group
demanded that it be so versatile.
Generation Z and Millennials are
rare in that they seek food options that satisfy their desires for
health, convenience, taste, and
visual appeal.
These two groups are extremely influential in the marketplace,
and their dessert buying power
will reach its apex in the next
five years as more individuals
join the workforce and have the

spending capacity to set the
consumer trends.
Operators are looking to
understand Gen Z and Millennial consumers, a critical step
to the continued success of the
foodservice industry. These new
generations are not only forming
their brand loyalties now, but
also establishing the habits and
decision cycles they will use as
consumers going forward.
The Hershey Company has long
been on the forefront of chocolate brands, and thus a trendsetter in how Americans satisfy
their collective sweet tooth.



Hershey - Chocolate Generations - October 2019

Table of Contents for the Digital Edition of Hershey - Chocolate Generations - October 2019

Hershey - Chocolate Generations - October 2019 - 1
Hershey - Chocolate Generations - October 2019 - 2
Hershey - Chocolate Generations - October 2019 - 3
Hershey - Chocolate Generations - October 2019 - 4
Hershey - Chocolate Generations - October 2019 - 5
Hershey - Chocolate Generations - October 2019 - 6
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