IBIE, special edition & show preview -- 2013 - (Page 114)

retail perspective: health & wellness and it is one of the bakery’s most popular offerings. It also buys a ton of apple cider in season and makes a lot of boiled cider (reducing it to a quarter of its original volume), which it uses to make boiled cider vinaigrette, the house dressing. Macrina Bakery owner Leslie Mackie talks about A unique starting point her bakery’s quest to Based on the model of the tradi- incorporate as many tional old-world village bakery, locally-sourced ingredi- the bread baked daily at Macrina ents as possible into their Bakery & Café, Seattle, incor- baked goods. porates unique characteristics because of the use of available regional ingredients. The rustic European breads and baked goods from Macrina feature as many indigenous products as possible, as well as organic grains and natural ingredients. Real Savings. The philosophy of this acclaimed bakery, according to owner Leslie Mackie, is to enhance both the natural prod- Because with the new MIWE roll-in e+ (with a combustion efficiency significantly greater than 90 %), you will be using ucts and the flavor of the various grains. Baked foods are created from Northwest apples, potatoes, cranberries and hazelnuts, as well as wheat, rye, barley and buckwheat even less energy. And this increases your profits, not to flour. Macrina Casera, the house bread, was developed to mention the quality of your baked products. be eaten at any meal, complementing all foods. lower temperatures thanks to MIWE’s patented aircontrol One of the bakery’s more popular breads, Pane Francese, combines Shepherd’s Grain Whole Wheat Flour, baking programs with 8 baking unbleached flour and their signature Hightower Starter, which is developed from Hightower Cellars Vineyard Cabernet Sauvignon grapes. sealed, adjustable seals “People are trying to work with more local products, and to me that’s where the opportunity opened up,” says Mackie heating times. MIWE roll-in e : + of the partnership with Hightower Cellars Vineyard that started about three years ago. in the world. www.miwe.com Macrina’s Pane Francese, offered as a 1-lb loaf at retail for $3.50, harmonizes the best of French and Italian breads into one unique loaf. It is shaped like a classic French baguette. This long loaf has a lot of crust and a light airy texture with a slightly sour flavor. The bakery MIWE America LLC See us at IBIE booth #9207 also produces a 2-lb loaf used for its sandwich program. “This bread has a light texture with a thin crust,” Mackie says. “It’s very popular. We like it so much we adopted it to our sandwiches.” e-mail: miweusa@aol.com 114 / SPECIAL EDITION information, see Page 146 IBIE 2013 For more / http://www.miwe.com

Table of Contents for the Digital Edition of IBIE, special edition & show preview -- 2013

IBIE, special edition & show preview -- 2013
Table of Contents
IBIE Perspective - Amid challenges, opportunities persist
State of the Industry - Dizzying changes among baking’s leaders
A changing of the guard
Making Baking History - Progress on Parade
Capital Spending Survey - Making the safe bet
Survey reaches wide sample
IBIE Tech - Going Mobile
ABA Perspectives - Big changes since IBIE 2010
ABA: On the Front Lines
Keep on track with FTRAC
Let's Keep on Truckin'
An Ounce of Prevention
BEMA Initiatives - Collaborative Solutions
Critical Issue: FSMA - Predict & Prevent
Court orders FDA to step up its efforts
Food Safety: ANSI/ASB/Z50.2
Equipment Advances - Clean and Simple
Formulating R&D - Brave New World
Intel about ingredient trends
Critical Issue: Commodity Prices - Long and Winding Road
Ingredients: Creating Simple Labels - Simple Options
Critical Issue: Sodium Reduction - How Low Can You Go?
Ingredients: Ancient Grains - What's Old is New Again
New Product Trends: Baked Foods - Change Afoot
New Product Trends: Snacks - Reinventing Snack Time
Special Section: Bake
The Next Cupcake?
Ingredient Transparency
Food trucks on the move
New Tech Tools
IBIE 2013: A World of Possibilities
Ready to Launch
Pizza Popularity
Revel in Vegas
2013 Exhibitor List
Ad Index

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