IBIE, special edition & show preview -- 2013 - (Page 124)

retail perspective: tapping into technology industry. It’s an easy-to-use and ﬂexible POS solution Tablet-based used by more than 3,000 locations to manage inven- software, such as tory and customers and facilitate transactions, all from Square, can process an iPad. credit cards and provide real-time In addition, the subscription-based service includes data analytics. unlimited seven-days-a-week customer care by phone, email and online chat, ensuring its customers are able to get the help they need promptly. “We have a dashboard app that runs on iPhone and Counter- Android phones. The app allows managers to see mounted their sales in real-time on their phones. The numbers iPads bring are simple, but having that right in your pocket so you wedding can always check those sales no matter where you cake shopping into the Digital Age. are gives you so much power to understand things like staffing or ingredients,” says Jason Richelson, ShopKeep founder and CEO. THE RISE OF THE SMARTPHONE A number of retail bakery owners are eager to adapt because smartphone and tablet use are increasing every day. In the US, 94% of consumers age 16 or older now use a mobile phone, according to Nielsen research, and top smartphone shopping activities include browsing products, comparing prices and reading product reviews. Smartphone owners in the US are the most likely to use their device for instore price comparison, online coupons and purchasing products. In the US, 57% of smartphone owners report they receive mobile ads on their phones at least once a day. Half of American consumers say they are OK with mobile advertising if they can access content for free. ShopKeep will track time clocks, inventory, food costing, ingredient tracking and sales reporting. It also has a QuickBooks add-on. “Basically, all the things you need to run your store,” Richelson says. “We’re an open platform, so we want people to build extensions onto ShopKeep to help retailers choose speciﬁc functions that we maybe don’t handle.” A virtual gallery On hectic afternoons at Creative Cakes in Tinley Park, IL, on Chicago’s South Side, brides-to-be peruse pages of elegant designs at the front counter, earnestly seeking the perfect image of their dream wedding cake. Only instead of turning pages upon pages of a printed catalogue, they are pointing at pictures on an iPad. “We don’t print paper catalogues anymore,” says Beth Fahey, who owns Creative Cakes with her sister, Becky Palermo. “We can load photos of our cakes on the iPad in seconds, and it’s up. Our customers love it.” Three iPads are bolted to the front counter — with pivot stands that allow customers to show bakery staff which designs they want. There are another two “ﬂoating” iPads that can be passed around. “We take 124 / SPECIAL EDITION / IBIE 2013

Table of Contents for the Digital Edition of IBIE, special edition & show preview -- 2013

IBIE, special edition & show preview -- 2013
Table of Contents
IBIE Perspective - Amid challenges, opportunities persist
State of the Industry - Dizzying changes among baking’s leaders
A changing of the guard
Making Baking History - Progress on Parade
Capital Spending Survey - Making the safe bet
Survey reaches wide sample
IBIE Tech - Going Mobile
ABA Perspectives - Big changes since IBIE 2010
ABA: On the Front Lines
Keep on track with FTRAC
Let's Keep on Truckin'
An Ounce of Prevention
BEMA Initiatives - Collaborative Solutions
Critical Issue: FSMA - Predict & Prevent
Court orders FDA to step up its efforts
Food Safety: ANSI/ASB/Z50.2
Equipment Advances - Clean and Simple
Formulating R&D - Brave New World
Intel about ingredient trends
Critical Issue: Commodity Prices - Long and Winding Road
Ingredients: Creating Simple Labels - Simple Options
Critical Issue: Sodium Reduction - How Low Can You Go?
Ingredients: Ancient Grains - What's Old is New Again
New Product Trends: Baked Foods - Change Afoot
New Product Trends: Snacks - Reinventing Snack Time
Special Section: Bake
The Next Cupcake?
Ingredient Transparency
Food trucks on the move
New Tech Tools
IBIE 2013: A World of Possibilities
Ready to Launch
Pizza Popularity
Revel in Vegas
2013 Exhibitor List
Ad Index

IBIE, special edition & show preview -- 2013