IBIE, special edition & show preview -- 2013 - (Page 93)

NEW PRODUCT TRENDS: BAKED FOODS ing packaging with a bright modern design that complements a new logo unveiled earlier this year. Cookies embrace indulgence After several sluggish years, the cookie category has been rejuvenated behind renewed interest in indulgence. In the 52 weeks ended March 24, dollar sales for the category were $6.8 billion, up 10% from $6.1 billion in the 52 weeks ended Jan. 2, 2011, according to IRI. Unit sales increased 6% during the same timeframe. Mondelēz International, East Hanover, NJ, which spun-off from Kraft Foods last year, is the nation’s largest cookie maker. Two pleasant surprises for Mondelēz during the past year have been Nabisco Nilla cookies and Nabisco Snackwell’s cookies. The past year also has been a good one for Battle Creek, MI-based Kellogg Company, where a focus on the broader Keebler brand, and primarily Fudge Shoppe, Chips Deluxe and Sandies, resulted in strong sales. The company also unveiled two varieties of Keebler Simply Made cookies, which contain only eight ingredients. Pepperidge Farm, Inc., Norwalk, CT, improved its pace on innovation in cookies, including Pepperidge Farm Milano Slices Salted Pretzel cookies, Pepperidge Farm Milano Melts in vanilla crème and Pepperidge Farm Soft Baked cookies. In addition, the company introduced Pepperidge Farm Milano Cookie Cake and Chocolate Chunk Cookie Cake. weeks ended March 24, dollar sales in the cracker category totaled $6.6 billion, up 13% from the 52 weeks ended Jan. 2, 2011, according to IRI. Unit sales in the category increased 9% to 2.5 billion. Snyder’s-Lance, Inc., Charlotte, NC, has a robust new product pipeline, including the Xtra Fulls Toasty line of sandwich crackers that has performed well since its launch earlier this year. The company also expanded its Cracker Creations line with a new graham cracker and launched its first jalapeño sandwich cracker through the Captain Wafer’s brand. Kellogg jumped in the game by unveiling two new crackers, Cheez-It Zings and Town House Pita. Cracker sales climb Elsewhere, the cracker category continues to grow behind an influx of crisps, chips and pretzels. In the 52 Cereals focus on innovation In the 52 weeks ended March 24, dollar sales for the ready-to-eat ce- Baked Foods Dollar Sales Fluctuate 24-Mar-13 Fresh Bread and Rolls Fresh Bread Hamburger and Hot Dog Buns Ready-to-eat Cereal Cookies Crackers Frozen Pizza Pastry/Donuts Bakery Snacks Hot Cereal Frozen Bread Dec. 30, 2012 Jan. 1, 2012 Jan. 2, 2011 13,052,510,000 8,676,970,000 1,864,883,000 9,458,048,000 6,835,268,000 6,615,956,000 4,369,105,000 2,693,531,000 1,952,579,000 1,224,465,000 1,072,107,000 13,049,330,000 8,672,025,000 1,871,123,000 9,510,154,000 6,776,562,000 6,558,034,000 4,352,485,000 2,697,570,000 1,991,583,000 1,212,480,000 1,063,836,000 13,198,030,000 8,798,012,000 1,849,075,000 9,486,929,000 6,453,053,000 6,160,952,000 4,496,271,000 2,615,481,000 1,839,461,000 1,180,453,000 1,038,845,000 12,846,490,000 8,572,664,000 1,788,537,000 9,326,896,000 6,180,286,000 5,874,088,000 4,442,632,000 2,508,062,000 1,660,368,000 1,158,757,000 1,015,488,000 5,829,118,000 3,823,571,000 1,086,183,000 2,951,118,000 2,737,735,000 2,566,137,000 1,387,850,000 1,037,005,000 953,242,100 452,498,300 366,183,800 5,842,584,000 3,830,621,000 1,090,050,000 2,964,816,000 2,717,574,000 2,552,238,000 1,378,746,000 1,044,766,000 976,872,500 443,452,500 364,118,900 5,977,134,000 3,925,743,000 1,097,968,000 3,037,551,000 2,669,946,000 2,428,382,000 1,422,062,000 1,019,968,000 935,705,300 441,298,700 369,266,600 6,150,199,000 4,041,144,000 1,117,628,000 3,106,923,000 2,589,331,000 2,364,956,000 1,463,119,000 1,030,779,000 884,108,700 431,361,000 3,663,911,000 Percent change Jan. 2, 2011, to March 24, 2013 1.016037 1.012167 1.042686 1.014062 1.105979 1.126295 0.98345 1.073949 1.175992 1.056706 1.055755 Baked Foods Unit Sales Flat Fresh Bread and Rolls Fresh Bread Hamburger and Hot Dog Buns Ready-to-eat Cereal Cookies Crackers Frozen Pizza Pastry/Donuts Bakery Snacks Hot Cereal Frozen Bread 0.947793 0.946161 0.971865 0.949852 1.057314 1.085068 0.948556 1.00604 1.078196 1.049001 0.099943 IRI IBIE 2013 / SPECIAL EDITION / 93

Table of Contents for the Digital Edition of IBIE, special edition & show preview -- 2013

IBIE, special edition & show preview -- 2013
Table of Contents
IBIE Perspective - Amid challenges, opportunities persist
State of the Industry - Dizzying changes among baking’s leaders
A changing of the guard
Making Baking History - Progress on Parade
Capital Spending Survey - Making the safe bet
Survey reaches wide sample
IBIE Tech - Going Mobile
ABA Perspectives - Big changes since IBIE 2010
ABA: On the Front Lines
Keep on track with FTRAC
Let's Keep on Truckin'
An Ounce of Prevention
BEMA Initiatives - Collaborative Solutions
Critical Issue: FSMA - Predict & Prevent
Court orders FDA to step up its efforts
Food Safety: ANSI/ASB/Z50.2
Equipment Advances - Clean and Simple
Formulating R&D - Brave New World
Intel about ingredient trends
Critical Issue: Commodity Prices - Long and Winding Road
Ingredients: Creating Simple Labels - Simple Options
Critical Issue: Sodium Reduction - How Low Can You Go?
Ingredients: Ancient Grains - What's Old is New Again
New Product Trends: Baked Foods - Change Afoot
New Product Trends: Snacks - Reinventing Snack Time
Special Section: Bake
The Next Cupcake?
Ingredient Transparency
Food trucks on the move
New Tech Tools
IBIE 2013: A World of Possibilities
Ready to Launch
Pizza Popularity
Revel in Vegas
2013 Exhibitor List
Ad Index

IBIE, special edition & show preview -- 2013