IBIE - 2013 Show Daily, Tuesday - 1

Tuesday
www.ibie2013.com

Sosland Publishing - Ofﬁcial Media Provider

OCTOBER 8, 2013

IBIE Interactions
TODAY
AIB Technical Track
8:30 a.m. – 10:00 a.m.
BISSC: Renewed, Revised,
Recalibrated
8:30 a.m. – 11:45 a.m.
AIB in Spanish (2 parts)
10:15 a.m. – 11:45 a.m.
Update on the FSMA
Retail & Food Service Track
8:30 a.m. - 9:30 a.m.
How to Get More Customers
8:30 a.m. – 11:30 a.m.
Retail & Food Service in
Spanish
11:00 a.m. - noon
Expansion Options
Online Ordering
Business Management &
Marketing
8:30 a.m. – 9:30 a.m.
Successful Training Practices
9:45 a.m. - 10:45 a.m.
Embezzlement: Every Business
is Vulnerable
Grains, Gluten and Nutrition
Guidelines

How to bake on the show floor
Aromas of sweet goods and fresh
baked breads waft through the air
on the show floor, as exhibitors
bake fresh breads, rolls, cakes and
more to demonstrate their systems.
“If you can do it here, you can do
it anywhere,” said Amanda Hicks of
Auto-Bake (Booth No. 6907) about
the company’s decision to set up a
Serpentine line, complete with depositing, baking and depanning operations in its IBIE booth. “Bakers
are practical people, and they want
to see it done.”
Because there are no barriers
between equipment and visitors,
showgoers can get up close and personal with the system. The line runs
every 20 minutes, with activity at
the depositing end alternating with
depanning.
“We brought in a robotic depanner,” Ms. Hicks said, “so people can
see that it’s very doable.”
Auto-Bake delivers the cupcakes
and muffins to Unifiller (Booth No.

7207) next door to help demonstrate that company’s icing, topping
and decorating machines.
The staff at Rheon USA (Booth
No. 8219) worked with doughs of
different hydration levels and proof
times. “Our live demonstrations
simulate what our equipment is capable of doing in a real-world environment,” said Rheon’s Jon Thompson. The company showed its V4
Stress-Free Dough Feeder and new
Punch Rounder. After forming,
Rheon proofs the dough and then
bakes it off so attendees can sample
the final baked goods.
At Mecatherm (Booth No. 8630),
Eastern European sales representative Andrei Bezdiga generally
speaks English when describing the
lines during live demonstrations,
but he switched to Russian after seeing a large contingent from Russia
enter the booth. “More metal makes
noises, and when people hear noises, they stop to see what is happen-

ing,” said Mr. Bezdiga, explaining
why equipment demonstrations attract crowds.
Large posters at Mecatherm’s
booth note times for its various
demonstrations, so a company
making a particular product knows
when to come back and view the
product being produced.
Chefs working at Bunge (Booth
No. 9019) use a customized food
truck — named M.O.E. for Mobile
Oil Experts — to prep both American and international favorites that
demonstrate the versatility of the
companies shortenings and oils.
Chef Newman Miller said, “Because
IBIE gets so many international visitors, we chose foods characteristic
of our big markets.” For example,
breakfast offerings include Mexico’s chilaquiles and Brazil’s fejudia
along with the biscuits and gravy so
typical of the Southern US.
— Laurie Gorton and
Shane Whitaker

Zach Hovan of Bunge (Booth No.
9019) works in the company’s M.O.E.
(Mobile Oil Experts) food truck on the
show floor.

Matthieu Hoffbeck of Mecatherm
(Booth No. 8630) removes pans of
baked petit pain from the company’s
oven during its noon demonstration.

Arnold Sorger (left) of Auto-Bake
(Booth 6907) discusses the Serpentine
line with Troy Herr of Sweet Street
Desserts as it runs a cupcake product.

Ingredient Trends &
Formulations Track
8:30 a.m. – 9:30 a.m.
What Bakers Can Expect from
Yeast Manufacturers
9:45 a.m. - 10:45 a.m.
Food Safety Risk of Grainbased Products
11:00 a.m. - noon
Sodium Reduction
Hands-On Cake & Pastry
Decorating
8:00 a.m. – noon
Bling, Bows and Fantasy
Flowers
The Easiest Cake Decorations
Using Royal Icing
10:00 a.m. - noon
Creating Textures
Amoretti Demo Theatre
Demonstrations
11 a.m. – 4 p.m.

Wednesday
Schedule
on Page 3

http://www.ibie2013.com

IBIE - 2013 Show Daily, Tuesday

Table of Contents for the Digital Edition of IBIE - 2013 Show Daily, Tuesday