inStorebuyer - February 2011 - 22
baking&decorating
TRENDS IN BAKING & FINISHING
Desserts
Consumers are still feeling the newness of 2011, which means resolutions dictate that the gyms are overpopulated—and the bakeries are probably barren. You need to keep your bakery top-of-mind for those who started the year by scaling back on the sweets. Give them a reason to stop by the bakery (instead of passing it by completely) by offering scaleddown versions of their favorite treats. A customer trying to cut back on the sweets won’t indulge in a whole pie, but she might treat herself to a prepackaged single slice. According to the International Dairy-Deli-Bakery Association’s What’s in Store 2011, indulgent desserts are still on-trend, despite a drop in bakery purchases. Research from the National Restaurant Association shows that “mini desserts” are a top dessert trend, and What’s in Store named small indulgences—including bite-sized treats, dessert shots and cupcakes—as one of today’s top instore bakery trends. What’s more, the Food Channel’s Top Dessert Trends for 2010 include “bites”—bitesized versions of indulgent desserts. Put these all together, and you have a recipe for retaining your bakery clientele. Let your customers know that they don’t have to bid farewell to their favorite decadent desserts. But weight loss isn’t the only New Year’s resolution that might be hindering the foot traffic in your instore bakery. Price, portion size, waste and personal taste all contribute to consumers avoiding buying a large dessert.
Scaled Down
Price Point
The IDDBA reports that in the first three months of 2010, shoppers indicated that price was an issue in the instore bakery. A third (33 percent) of consumers the IDDBA polled noted that there weren’t enough value-priced items in the self-service bakery. A consumer who is watching her weight or her wallet—or possibly both—will avoid purchasing an entire cake, pie or full package of cookies. Think about it. Leftovers that don’t get eaten are akin to throwing
The Cheesecake Factory Bakery now offers an indulgent line of cupcakes for retailers.
| 22 | inStorebuyer | February 2011 |
inStorebuyer - February 2011
Table of Contents for the Digital Edition of inStorebuyer - February 2011
inStorebuyer - February 2011
editor’s note - The Economic Picture
Raisin Board Names Pastry Consultant
Pastry Smart Launches New Organic Line
FMI Lauds New Food Safety Rules
Wegmans to Open First New England Store
Walkers Shortbread Expands to Include Minis
Lesaffre Announces Yeast Price Increases
Confectioners Praise Step to Eliminate Tariffs
Meijer Donates Trucks to Food Banks
New Designs and Decorating Ideas Launched in Lucks 2011 Idea Book
Bakery Trends Revealed
A Fresh Take on Take-and-Bake
The Sandwich Parallel
[Compact Ovens]
Scaled Down Desserts
Retailers Raising the Bar on Specialty Desserts
Convenience, Trends Drive Deli Side Dish Sales
Ingredient Education
Consumers are Curious
Food Allergen ALERTS!
Economic Forecast
The Food Channel Top 10 Trends for 2011:
Bristol Farms
Food for Thought
Product Trends
Smoke Screen
Label Guidelines
Spotlight on Cheddar
Specialty Shopping
inStorebuyer - February 2011 - inStorebuyer - February 2011
inStorebuyer - February 2011 - 2
inStorebuyer - February 2011 - editor’s note - The Economic Picture
inStorebuyer - February 2011 - 4
inStorebuyer - February 2011 - 5
inStorebuyer - February 2011 - 6
inStorebuyer - February 2011 - 7
inStorebuyer - February 2011 - Pastry Smart Launches New Organic Line
inStorebuyer - February 2011 - 9
inStorebuyer - February 2011 - Walkers Shortbread Expands to Include Minis
inStorebuyer - February 2011 - 11
inStorebuyer - February 2011 - Confectioners Praise Step to Eliminate Tariffs
inStorebuyer - February 2011 - 13
inStorebuyer - February 2011 - Meijer Donates Trucks to Food Banks
inStorebuyer - February 2011 - 15
inStorebuyer - February 2011 - New Designs and Decorating Ideas Launched in Lucks 2011 Idea Book
inStorebuyer - February 2011 - Bakery Trends Revealed
inStorebuyer - February 2011 - The Sandwich Parallel
inStorebuyer - February 2011 - 19
inStorebuyer - February 2011 - [Compact Ovens]
inStorebuyer - February 2011 - 21
inStorebuyer - February 2011 - Scaled Down Desserts
inStorebuyer - February 2011 - 23
inStorebuyer - February 2011 - 24
inStorebuyer - February 2011 - 25
inStorebuyer - February 2011 - 26
inStorebuyer - February 2011 - 27
inStorebuyer - February 2011 - Retailers Raising the Bar on Specialty Desserts
inStorebuyer - February 2011 - 29
inStorebuyer - February 2011 - 30
inStorebuyer - February 2011 - 31
inStorebuyer - February 2011 - Convenience, Trends Drive Deli Side Dish Sales
inStorebuyer - February 2011 - 33
inStorebuyer - February 2011 - 34
inStorebuyer - February 2011 - 35
inStorebuyer - February 2011 - Consumers are Curious
inStorebuyer - February 2011 - 37
inStorebuyer - February 2011 - 38
inStorebuyer - February 2011 - Food Allergen ALERTS!
inStorebuyer - February 2011 - Economic Forecast
inStorebuyer - February 2011 - 41
inStorebuyer - February 2011 - The Food Channel Top 10 Trends for 2011:
inStorebuyer - February 2011 - 43
inStorebuyer - February 2011 - 44
inStorebuyer - February 2011 - 45
inStorebuyer - February 2011 - 46
inStorebuyer - February 2011 - Bristol Farms
inStorebuyer - February 2011 - Food for Thought
inStorebuyer - February 2011 - 49
inStorebuyer - February 2011 - 50
inStorebuyer - February 2011 - 51
inStorebuyer - February 2011 - Product Trends
inStorebuyer - February 2011 - 53
inStorebuyer - February 2011 - 54
inStorebuyer - February 2011 - Label Guidelines
inStorebuyer - February 2011 - Spotlight on Cheddar
inStorebuyer - February 2011 - 57
inStorebuyer - February 2011 - Specialty Shopping
inStorebuyer - February 2011 - 59
inStorebuyer - February 2011 - 60
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