inStorebuyer - April 2011 - 14
APPETIZING IDEAS FOR PREPARED FOODS
Appetizers Take the Lead
Appetizers used to be the meal’s opening act—they were just an introduction before the featured main course would take the stage. But diet trends and tighter budgets are giving way to the appetizer taking the spotlight. From burger sliders to buffalo wings to heaping piles of nachos, many menu items that used to be the starters are now being consumed as the main course. Appetizers are a viable meal option for consumers not only because of the attractive price, but also for the controlled portion size. Just look at the tapas trend. A style that originated in Spain, tapas are small plates that usually consist of finger food, what you would typically find on an American appetizer menu or a smaller version of an entrée. Small plates of these kinds of food
offer consumers more choices and less ff h dl guilt, and it also provides the option for groups to share foods instead of deciding on just one thing. Serving tapas in your instore foodservice operation—especially over lunch or happy hour—is a way to invite groups of shoppers into your
Salsa is an appetizer or side dish that consumers will never tire of. In fact, think about how many restaurant patrons fill up on chips and salsa and can’t finish their meal! Consider making salsa choices more prominent on your foodservice menu. The Arizona Spice Company makes their own line of salsas, including Peach, Chipotle Black Bean & Corn, Pineapple, Arizona Red Sauce and a new Jalepeno Relish. All Arizona Spice Company salsas are all natural and contain no preservatives, no fat and no fillers. They are made with seven to 10 different kinds of peppers and range in heat from mild to Ghost Pepper Hot. Visit www.azspiceco.com for more information.
dining area f either a quick l h or for h d k lunch for noshing over a meeting. If you’re not ready to go the progressive tapas route, just look to traditional appetizer menus for new entrée options. Think about using traditional appetizers as the main course couple that with a drink for a quick meal deal you can offer at a lower price than meals that come with full entrees. • Buffalo wings in six or 12 • Soup and salad combo • Cheese or chicken quesadillas • Cheeseburger sliders • Loaded baked potato skins or French fries Consider serving appetizers as entrees for lunch specials that aslo come with a time-limit guarantee, such a “15-minute lunch” promotion.
| 14 | inStorebuyer | April 2011 |