inStorebuyer - April 2011 - 30

equipment &technology
NEW IDEAS IN CONVENIENCE

IB FACT

Smartphone Shopping
There is no doubt about it— smartphone shopping is on the rise. Market research group ForeSee Results surveyed 10,000 people who visited online retail sites during the 2010 holiday season and found that d 11 percent made purchases using their smartphones—up from 2 percent in 2009. Moreover, 30 percent of those people used their smartphones to research the products they were thinking about buying. And those numbers are only going rise. The greatest advantage that smartphones have over computers is mobility. People can now access everything from product research to recipes to location-specific manufacturers’ coupons while they’re actually inside the supermarket. And to stay competitive and build brand loyalty, supermarkets across the country are developing their own, company-branded mobile applications (apps). Publix, for example, has developed an app called Publix Mobile that is compatible with the Droid, Blackberry and iPhone. The app provides a store locator and gives users access to the weekly circular. Its most unique feature, however, is the option to sign up for At Season’s Peak messages, which alert subscribers by text or email when their favorite produce peaks. It also sends out growing facts and nutritional information about fruits and vegetables, as well as recipes that incorporate the in-season produce.

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Mobile-App Companies
Arguably, two of the most sophisticated mobile-app companies serving the supermarket sector are AisleBuyer and Mercatus USA. The AisleBuyer product suite available for purchase and customization to retailers includes Digital Circular, Dynamic Coupons, Smart Clerk, Mobile Self-Checkout, Advanced Analytics and E-commerce Integration. And Mercatus USA offers retailers customizable home pages, personal shopping lists, meal planning, easy to find stores, profile synchronization, easy store navigation, a recipe database and loyalty benefits. For more information: www.aislebuyer. com; www.mercatustechnologies.com.

Food Lion Supermarket customers can also go mobile—thanks to an app developed in conjunction with Mercatus USA. Shoppers can easily access weekly specials, new recipes and store directions right on their iPhone, iPad and iPod devices. Food Lion’s mobile app also gives users the ability to build and manage virtual shopping lists and sign up for the Food Lion MVP loyalty program. If you are thinking about building an app for your instore, be sure you have a total enterprise plan in place before doing so. It is not enough to simply classify going mobile as another marketing effort. Right from the beginning, involve your marketing, store operations, finance and IT departments in developing the best mobile plan for your instore. And finally, while mobile apps are extremely beneficial for use by your customers, don’t forget about their value internally. When setting up your mobile app program, ask about setting up a system that will allow you to use mobile phones to monitor employee time-and-attendance, to assign tasks, and to aide in approval processes.
ANNA COMSTOCK

| 30 | inStorebuyer | April 2011 |



inStorebuyer - April 2011

Table of Contents for the Digital Edition of inStorebuyer - April 2011

inStorebuyer - April 2011
editor’s note - High-Tech Anxiety
contents
Target to Open Small-Format Store in Chicago
Robbie Unveils Fresh N Tasty Bakery Pouches
Wisconsin Over Top at U.S. Cheese Contest
Peapod Delivers Fresh Grocery to Manhattan
Eco-story Rolls Out LED Case Lighting
Comfort Foods Trend — Classic Desserts Revisited
Meijer to Invest in Michigan, Ohio Stores
Hobart Launches “Get Back to Scratch”
Appetizers Take the Lead
Salsa Spotlight
Airbrushing Techniques
Broaden Appeal with Bagel Varieties
Deli Pizzas Hold Steady
Smartphone Shopping
Sanitize + Save
THE WOW FACTOR
Freshologists
Other Departments’ “Wow” Features
Sampling
Get Your Groupon
Why Businesses Love Groupon
Similar Businesses
User Demographics
Learn More
3 to Watch
Specialty Cheeses & Prepared Foods are a Perfect Pair
Spotlight on Mozzarella
product trends
product showcase
ad index
A Better Meal Option
inStorebuyer - April 2011 - inStorebuyer - April 2011
inStorebuyer - April 2011 - 2
inStorebuyer - April 2011 - editor’s note - High-Tech Anxiety
inStorebuyer - April 2011 - contents
inStorebuyer - April 2011 - 5
inStorebuyer - April 2011 - 6
inStorebuyer - April 2011 - 7
inStorebuyer - April 2011 - Robbie Unveils Fresh N Tasty Bakery Pouches
inStorebuyer - April 2011 - 9
inStorebuyer - April 2011 - Eco-story Rolls Out LED Case Lighting
inStorebuyer - April 2011 - Comfort Foods Trend — Classic Desserts Revisited
inStorebuyer - April 2011 - Meijer to Invest in Michigan, Ohio Stores
inStorebuyer - April 2011 - Hobart Launches “Get Back to Scratch”
inStorebuyer - April 2011 - Salsa Spotlight
inStorebuyer - April 2011 - 15
inStorebuyer - April 2011 - Airbrushing Techniques
inStorebuyer - April 2011 - 17
inStorebuyer - April 2011 - 18
inStorebuyer - April 2011 - 19
inStorebuyer - April 2011 - 20
inStorebuyer - April 2011 - 21
inStorebuyer - April 2011 - Broaden Appeal with Bagel Varieties
inStorebuyer - April 2011 - 23
inStorebuyer - April 2011 - 24
inStorebuyer - April 2011 - 25
inStorebuyer - April 2011 - Deli Pizzas Hold Steady
inStorebuyer - April 2011 - 27
inStorebuyer - April 2011 - 28
inStorebuyer - April 2011 - 29
inStorebuyer - April 2011 - Smartphone Shopping
inStorebuyer - April 2011 - 31
inStorebuyer - April 2011 - Sanitize + Save
inStorebuyer - April 2011 - 33
inStorebuyer - April 2011 - THE WOW FACTOR
inStorebuyer - April 2011 - Freshologists
inStorebuyer - April 2011 - Other Departments’ “Wow” Features
inStorebuyer - April 2011 - 37
inStorebuyer - April 2011 - 38
inStorebuyer - April 2011 - Sampling
inStorebuyer - April 2011 - 40
inStorebuyer - April 2011 - Get Your Groupon
inStorebuyer - April 2011 - Why Businesses Love Groupon
inStorebuyer - April 2011 - Similar Businesses
inStorebuyer - April 2011 - User Demographics
inStorebuyer - April 2011 - Learn More
inStorebuyer - April 2011 - 3 to Watch
inStorebuyer - April 2011 - 47
inStorebuyer - April 2011 - 48
inStorebuyer - April 2011 - 49
inStorebuyer - April 2011 - Specialty Cheeses & Prepared Foods are a Perfect Pair
inStorebuyer - April 2011 - Spotlight on Mozzarella
inStorebuyer - April 2011 - product trends
inStorebuyer - April 2011 - 53
inStorebuyer - April 2011 - 54
inStorebuyer - April 2011 - product showcase
inStorebuyer - April 2011 - 56
inStorebuyer - April 2011 - ad index
inStorebuyer - April 2011 - A Better Meal Option
inStorebuyer - April 2011 - 59
inStorebuyer - April 2011 - 60
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