inStorebuyer - April 2011 - 44

User Demographics
The majority of Groupon’s 13 million subscribers are young, educated, single females who hold full-time, well-paying jobs. Many of them are attracted to Groupon because they want to explore their cities, but don’t know where to start and can’t always afford to do so. Here is a quick demographic breakdown of Groupon’s customers:

68% are between 18 and 34 years old 80% possess a bachelor’s or graduate degree 49% are single 77% are female 75% work full-time 69% have an annual income greater than $50k
Source: GrouponWorks.com

Groupons. Also, make sure you are coming out on top with the deal you choose, and take time to ensure that

your deal’s fine print is very clear to avoid any customer confusion. In addition, anticipate the huge

influx of customers and phone calls your Groupon will produce, and make sure you are prepared to bolster product production. Jennifer Shea, proprietor of a retail bakery in the Seattle area, says, “It was actually so busy that we ran out of cupcakes three times the week after our Groupon was sold. I would really recommend being ready to get slammed!” Groupon will bring customers to you, but from there it is up to you to make a lasting impression that will keep them coming back. “It is essential that you are fully prepared with additional products, staff, and most importantly, a great attitude,” Shea says.

“Waterless” Baking Tray Cleaning System
Bene ts:

What it Does
• Cleans BakingTrays without water! • Stacks Cleaned Trays Automatically! • Tray oiler built in. • Eliminates Pan Washing!

• Eliminate pan washing • Huge energy savings • Takes less floor-space • Reduce effluent sewer discharge • Huge labor savings • Eliminate pan greasing • Eliminate paper liners • Low maintenance • R.O.I in months rather than years...

Automatically cleaned, oiled and stacked on cart—100 trays require only 8” of height!

Dealers:
Unifiller Systems Inc. www.UNIFIILER.com • 604-940-2233 For full information: JEROS USA www.jeros.com/us PO Box 12, Byron, IL 61010 312-261-6004

| 44 | inStorebuyer | April 2011 |

www.allbaketech.com • 732-530-1050



inStorebuyer - April 2011

Table of Contents for the Digital Edition of inStorebuyer - April 2011

inStorebuyer - April 2011
editor’s note - High-Tech Anxiety
contents
Target to Open Small-Format Store in Chicago
Robbie Unveils Fresh N Tasty Bakery Pouches
Wisconsin Over Top at U.S. Cheese Contest
Peapod Delivers Fresh Grocery to Manhattan
Eco-story Rolls Out LED Case Lighting
Comfort Foods Trend — Classic Desserts Revisited
Meijer to Invest in Michigan, Ohio Stores
Hobart Launches “Get Back to Scratch”
Appetizers Take the Lead
Salsa Spotlight
Airbrushing Techniques
Broaden Appeal with Bagel Varieties
Deli Pizzas Hold Steady
Smartphone Shopping
Sanitize + Save
THE WOW FACTOR
Freshologists
Other Departments’ “Wow” Features
Sampling
Get Your Groupon
Why Businesses Love Groupon
Similar Businesses
User Demographics
Learn More
3 to Watch
Specialty Cheeses & Prepared Foods are a Perfect Pair
Spotlight on Mozzarella
product trends
product showcase
ad index
A Better Meal Option
inStorebuyer - April 2011 - inStorebuyer - April 2011
inStorebuyer - April 2011 - 2
inStorebuyer - April 2011 - editor’s note - High-Tech Anxiety
inStorebuyer - April 2011 - contents
inStorebuyer - April 2011 - 5
inStorebuyer - April 2011 - 6
inStorebuyer - April 2011 - 7
inStorebuyer - April 2011 - Robbie Unveils Fresh N Tasty Bakery Pouches
inStorebuyer - April 2011 - 9
inStorebuyer - April 2011 - Eco-story Rolls Out LED Case Lighting
inStorebuyer - April 2011 - Comfort Foods Trend — Classic Desserts Revisited
inStorebuyer - April 2011 - Meijer to Invest in Michigan, Ohio Stores
inStorebuyer - April 2011 - Hobart Launches “Get Back to Scratch”
inStorebuyer - April 2011 - Salsa Spotlight
inStorebuyer - April 2011 - 15
inStorebuyer - April 2011 - Airbrushing Techniques
inStorebuyer - April 2011 - 17
inStorebuyer - April 2011 - 18
inStorebuyer - April 2011 - 19
inStorebuyer - April 2011 - 20
inStorebuyer - April 2011 - 21
inStorebuyer - April 2011 - Broaden Appeal with Bagel Varieties
inStorebuyer - April 2011 - 23
inStorebuyer - April 2011 - 24
inStorebuyer - April 2011 - 25
inStorebuyer - April 2011 - Deli Pizzas Hold Steady
inStorebuyer - April 2011 - 27
inStorebuyer - April 2011 - 28
inStorebuyer - April 2011 - 29
inStorebuyer - April 2011 - Smartphone Shopping
inStorebuyer - April 2011 - 31
inStorebuyer - April 2011 - Sanitize + Save
inStorebuyer - April 2011 - 33
inStorebuyer - April 2011 - THE WOW FACTOR
inStorebuyer - April 2011 - Freshologists
inStorebuyer - April 2011 - Other Departments’ “Wow” Features
inStorebuyer - April 2011 - 37
inStorebuyer - April 2011 - 38
inStorebuyer - April 2011 - Sampling
inStorebuyer - April 2011 - 40
inStorebuyer - April 2011 - Get Your Groupon
inStorebuyer - April 2011 - Why Businesses Love Groupon
inStorebuyer - April 2011 - Similar Businesses
inStorebuyer - April 2011 - User Demographics
inStorebuyer - April 2011 - Learn More
inStorebuyer - April 2011 - 3 to Watch
inStorebuyer - April 2011 - 47
inStorebuyer - April 2011 - 48
inStorebuyer - April 2011 - 49
inStorebuyer - April 2011 - Specialty Cheeses & Prepared Foods are a Perfect Pair
inStorebuyer - April 2011 - Spotlight on Mozzarella
inStorebuyer - April 2011 - product trends
inStorebuyer - April 2011 - 53
inStorebuyer - April 2011 - 54
inStorebuyer - April 2011 - product showcase
inStorebuyer - April 2011 - 56
inStorebuyer - April 2011 - ad index
inStorebuyer - April 2011 - A Better Meal Option
inStorebuyer - April 2011 - 59
inStorebuyer - April 2011 - 60
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