inStorebuyer - August 2011 - 40

CAUSE
MARKETING
Charitable giving is a win-win for supermarkets and the communities they serve.
by Joanie Spencer The supermarket landscape has experienced an evolution of sorts. With many Americans facing economic hardhships, they’ve become choosier in how they spend each hard-earned dollar. Where to shop goes beyond product and proximity—consumers are demanding convenience and quality, as well as “green” initiatives. In addition, they’re looking at the role supermarkets play in the community. There is an expectation of ethics and corporate and social responsibility. You might have the newest store with the freshest products; but if you aren’t playing an active role in your community, many consumers might pass right on by. Take it from these superYMCA is one organization who has benefitted from Sam’s Club.

markets who actively participate in bettering their communities—you can reap the benefits for your customers, your community and ultimately your bottom line.

Fighting Hunger Together
Many supermarkets recognize that their most important causes are those that are important to their cus-

tomers—and those that they can participate in together. Berkley, CA-based Grocery Outlet’s “Independence from Hunger” campaign was a way for the company to come together with its customers to feed local people facing hunger and food insecurity. According to the USDA, 4.8% of all U.S. households have accessed emergency food from a food pantry one or more times. Throughout July, Grocery Outlet encouraged their customers and employees to donate food and cash to support local food assistance agencies. “We are proud to launch the Independence from Hunger campaign to help people who don’t always know where they will find their next meal,” says Eric Lindberg, co-CEO, Grocery Outlet Inc. “Our team of independent owners and

| 40 | inStorebuyer | August 2011 |



inStorebuyer - August 2011

Table of Contents for the Digital Edition of inStorebuyer - August 2011

inStorebuyer - August 2011
editor's note - Portion Control
contents
front line news - All Things Baking Educational Program
front line news - SandwichPro.com Addresses Key Trends
front line news - Dancing Deer Unveils 100% Whole Grain Line
front line news - Caravan Announces Staff Changes
front line news - Cargill Introduces New Griddle Bakes
front line news - Reser's to Acquire Vaughan Foods
front line news - AB Mauri Fleischmann's To Increase Prices
front line news - Wenner Bread Completes Recapitalization
food service retail - HOT TIMES FOR THAI
baking & decorating - Fall is the New June
bakery development - Muffin Sales Hold Steady
deli development - Prepared Chicken Caters to Convenience
equipment & technology - FRIED IS BACK
Specialty Grocer Gains
CAUSE MARKETING
health & nutrition - Kids Eating Well
cheese corner - License to Import
product trends
product showcase
ad index
secret shopper - Trader Joe's
inStorebuyer - August 2011 - inStorebuyer - August 2011
inStorebuyer - August 2011 - 2
inStorebuyer - August 2011 - editor's note - Portion Control
inStorebuyer - August 2011 - contents
inStorebuyer - August 2011 - 5
inStorebuyer - August 2011 - 6
inStorebuyer - August 2011 - 7
inStorebuyer - August 2011 - D - 1
inStorebuyer - August 2011 - D - 2
inStorebuyer - August 2011 - front line news - All Things Baking Educational Program
inStorebuyer - August 2011 - 9
inStorebuyer - August 2011 - front line news - Dancing Deer Unveils 100% Whole Grain Line
inStorebuyer - August 2011 - 11
inStorebuyer - August 2011 - front line news - Cargill Introduces New Griddle Bakes
inStorebuyer - August 2011 - 13
inStorebuyer - August 2011 - front line news - AB Mauri Fleischmann's To Increase Prices
inStorebuyer - August 2011 - front line news - Wenner Bread Completes Recapitalization
inStorebuyer - August 2011 - food service retail - HOT TIMES FOR THAI
inStorebuyer - August 2011 - 17
inStorebuyer - August 2011 - baking & decorating - Fall is the New June
inStorebuyer - August 2011 - 19
inStorebuyer - August 2011 - 20
inStorebuyer - August 2011 - 21
inStorebuyer - August 2011 - 22
inStorebuyer - August 2011 - 23
inStorebuyer - August 2011 - bakery development - Muffin Sales Hold Steady
inStorebuyer - August 2011 - 25
inStorebuyer - August 2011 - 26
inStorebuyer - August 2011 - 27
inStorebuyer - August 2011 - deli development - Prepared Chicken Caters to Convenience
inStorebuyer - August 2011 - 29
inStorebuyer - August 2011 - 30
inStorebuyer - August 2011 - 31
inStorebuyer - August 2011 - equipment & technology - FRIED IS BACK
inStorebuyer - August 2011 - 33
inStorebuyer - August 2011 - Specialty Grocer Gains
inStorebuyer - August 2011 - 35
inStorebuyer - August 2011 - 36
inStorebuyer - August 2011 - 37
inStorebuyer - August 2011 - 38
inStorebuyer - August 2011 - 39
inStorebuyer - August 2011 - CAUSE MARKETING
inStorebuyer - August 2011 - 41
inStorebuyer - August 2011 - 42
inStorebuyer - August 2011 - 43
inStorebuyer - August 2011 - health & nutrition - Kids Eating Well
inStorebuyer - August 2011 - 45
inStorebuyer - August 2011 - cheese corner - License to Import
inStorebuyer - August 2011 - 47
inStorebuyer - August 2011 - product trends
inStorebuyer - August 2011 - 49
inStorebuyer - August 2011 - 50
inStorebuyer - August 2011 - 51
inStorebuyer - August 2011 - product showcase
inStorebuyer - August 2011 - ad index
inStorebuyer - August 2011 - secret shopper - Trader Joe's
inStorebuyer - August 2011 - 55
inStorebuyer - August 2011 - 56
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