inStorebuyer - September 2011 - 37

miles and 16,520 gallons of fuel each year, Abingdon, VAbased Food City announced it would be partnering with Abingdon-based Dutt & Wagner to purchase eggs. The family owned Dutt & Wagner, partnered with its sister company, Green Valley Poultry Farm (also of Abingdon), is the largest producer and distributor of fresh shell eggs in Virginia. The partnership will give the local economy a $6 million boost and create jobs while providing fresh local eggs to Food City customers. Food City and Dutt & Wagner are long-time partners, with the retailer having purchased select egg products and hens from Dutt & Wagner for a number of years. “We have always enjoyed a great working relationship with the Wagner Family, Kenny Hobbs and his folks and we’re thrilled to have the opportunity to take our partnership to the next level,” says Steven C. Smith, Food City president and chief executive officer. “Food City is a locally owned and operated company and we make every effort to buy locally whenever possible, buying local is the logical choice. It provides our customers with the freshest possible product, while lending additional support to our local economies.” With the new deal, 11 different products will be available, accounting for 90 to 95 percent of total egg sales.

port, the local grower is able to maintain and preserve genetic diversity. Sustainability means reassuring customers that the food in the store comes from reputable and quality minded farmers and fosters a community feel within the business. Eco-friendly practice proves to a customer that the business cares about the environment along with the wants and needs of its conscious shopper. From the care of animals, to the gathering of ingredients, to the final product reaching the case, cooler or shelf, sustainability continues to find new ways into the process, and supermarkets are still finding new ways to educate the customer about it. It has moved beyond fad status and is now a necessity of business. 

Customer Service
The commitment to the local producer means more than moving product off the shelves and satisfying customer demands. Buying locally reinforces a supermarket’s knowledge of where the food comes from and the practices the farmers and producers who supply the food employ. In addition to conservation and freshness, there’s health and genetic diversity. Fresh fruits and vegetables begin to lose their nutrients as soon as they are harvested. Traveling shorter distances gets them on the shelves sooner and gives customers access to the healthiest choices. Local growers also have the ability to grow a larger number of varieties. Without the concern for a variety’s ability to endure industrial harvesting, packing and trans-

| inStorebuyer | September 2011 | 37 |



inStorebuyer - September 2011

Table of Contents for the Digital Edition of inStorebuyer - September 2011

inStorebuyer - September 2011
editor’s note - FDA is on Wrong Track
contents
front line news - Meijer Opens “Marketplace” in Chicago
front line news - Walgreens Launches Nice! Brand
front line news - Huntsman Gay Global Capital Completes Acquisition of MaMa Rosa’s
front line news - Stater Bros. Opens “Blue Ribbon” Store
front line news - Food Lion Converts Bloom Stores
front line news - Whole Foods Starts Whole Kids Foundation
front line news - Find. Order. Share. The Perfect Cake
foodservice retail - Deli Tray Options
baking&decorating - The Whole Truth About Whole Grains
CSM - INSTORE INSIGHT: CAKES
CSM - Season’s Greetings
CSM - Score Big with Holiday Cakes
CSM - Holiday Merchandising Ideas
CSM - Bakery Shopper Trends
CSM - Winter Wedding Wonderland
bakery development - Bread Options Rise
deli development - Deli Salad Appeal Holds Steady
The Community Food Circle
Hen House gets LOCAL
food safety - Packaging Goes GREEN
health&nutrition - Cater to Calorie Counters
cheese corner - Last of the Limburger
product trends
product showcase
ad index
secret shopper - 15 Items or Whatever
inStorebuyer - September 2011 - inStorebuyer - September 2011
inStorebuyer - September 2011 - 2
inStorebuyer - September 2011 - editor’s note - FDA is on Wrong Track
inStorebuyer - September 2011 - contents
inStorebuyer - September 2011 - 5
inStorebuyer - September 2011 - front line news - Walgreens Launches Nice! Brand
inStorebuyer - September 2011 - 7
inStorebuyer - September 2011 - front line news - Huntsman Gay Global Capital Completes Acquisition of MaMa Rosa’s
inStorebuyer - September 2011 - 9
inStorebuyer - September 2011 - front line news - Stater Bros. Opens “Blue Ribbon” Store
inStorebuyer - September 2011 - 11
inStorebuyer - September 2011 - front line news - Food Lion Converts Bloom Stores
inStorebuyer - September 2011 - 13
inStorebuyer - September 2011 - front line news - Whole Foods Starts Whole Kids Foundation
inStorebuyer - September 2011 - front line news - Find. Order. Share. The Perfect Cake
inStorebuyer - September 2011 - foodservice retail - Deli Tray Options
inStorebuyer - September 2011 - 17
inStorebuyer - September 2011 - baking&decorating - The Whole Truth About Whole Grains
inStorebuyer - September 2011 - CSM - INSTORE INSIGHT: CAKES
inStorebuyer - September 2011 - CSM - Season’s Greetings
inStorebuyer - September 2011 - CSM - Score Big with Holiday Cakes
inStorebuyer - September 2011 - CSM - 4
inStorebuyer - September 2011 - CSM - Holiday Merchandising Ideas
inStorebuyer - September 2011 - CSM - Bakery Shopper Trends
inStorebuyer - September 2011 - CSM - Winter Wedding Wonderland
inStorebuyer - September 2011 - CSM - 8
inStorebuyer - September 2011 - 19
inStorebuyer - September 2011 - 20
inStorebuyer - September 2011 - 21
inStorebuyer - September 2011 - 22
inStorebuyer - September 2011 - 23
inStorebuyer - September 2011 - 24
inStorebuyer - September 2011 - 25
inStorebuyer - September 2011 - bakery development - Bread Options Rise
inStorebuyer - September 2011 - 27
inStorebuyer - September 2011 - 28
inStorebuyer - September 2011 - 29
inStorebuyer - September 2011 - deli development - Deli Salad Appeal Holds Steady
inStorebuyer - September 2011 - 31
inStorebuyer - September 2011 - The Community Food Circle
inStorebuyer - September 2011 - 33
inStorebuyer - September 2011 - 34
inStorebuyer - September 2011 - 35
inStorebuyer - September 2011 - 36
inStorebuyer - September 2011 - 37
inStorebuyer - September 2011 - 38
inStorebuyer - September 2011 - Hen House gets LOCAL
inStorebuyer - September 2011 - 40
inStorebuyer - September 2011 - 41
inStorebuyer - September 2011 - 42
inStorebuyer - September 2011 - 43
inStorebuyer - September 2011 - food safety - Packaging Goes GREEN
inStorebuyer - September 2011 - health&nutrition - Cater to Calorie Counters
inStorebuyer - September 2011 - cheese corner - Last of the Limburger
inStorebuyer - September 2011 - 47
inStorebuyer - September 2011 - product trends
inStorebuyer - September 2011 - 49
inStorebuyer - September 2011 - 50
inStorebuyer - September 2011 - 51
inStorebuyer - September 2011 - product showcase
inStorebuyer - September 2011 - ad index
inStorebuyer - September 2011 - secret shopper - 15 Items or Whatever
inStorebuyer - September 2011 - 55
inStorebuyer - September 2011 - 56
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