inStorebuyer - October 2011 - (Page 13)

360 The Donut Opportunity Donuts are no longer just a breakfast staple. Today, 63% of donuts are eaten outside of the breakfast daypart and enjoyed as a dessert or special treat . According to research from Dawn Foods ’ proprietary study, Dawn 360: Bakery Trends for Today & Beyond, 65% of donut shoppers say they purchase donuts at least once a month, which means instore bakeries have an opportunity to capitalize on an emerging trend in a way that will turn shoppers into loyal customers and grow their business more proﬁtably. Instore bakeries are poised to become one of the go-to places for donuts by offering a unique assortment of great donuts and selling them throughout the day. It ’s no secret , bakeries that offer a uniquely delicious variety sell more donuts, and the right icings, glazes and toppings are critical in creating a distinctive donut program. In addition to the best Ready-To-Finish donuts in the industry, Dawn has a complete line of icings and glazes developed speciﬁcally for them. But it ’s not enough to have great products – bakeries also need the creative ﬂ air to add the decorative details. Dawn can help bring inspired ideas to life through Lemon Crunch and others. Dawn’s RTF Donut Program is built to tap into what consumers want and can help you effortlessly create special , customized donuts that will make your bakery the donut destination. Dawn is committed to helping you bring the latest trends into your bakery. When you choose Dawn, you get more than just delicious donuts ; you also get everything you need to ﬁnish them and key insights to help sell them . Find out how you can make your bakery ’s donut program more proﬁtable. Contact your Dawn Foods representative to ﬁnd out more about our products and solutions that can help make your bakery their bakery. “Dawn 360: Bakery Trends for Today & Beyond” is a proprietary study of Dawn Foods. The right icings, glazes and toppings are critical in creating a distinctive donut program. 63% 65% of donuts are eaten outside the breakfast daypart. our Ready-To-Finish Donut Program and Training Manual . What ’s more, Dawn offers expert advice on handling, merchandising and selling more donuts. of donut shoppers purchase donuts at least once a month. Dawn is at the forefront of innovation with key knowledge of on-trend ﬂ avors that can help you create a unique variety of donuts like The Mojito, Chai Spice, Aztec Warrior, Solutions to make your bakery their bakery. Insights. Experience. Dawn. ©2011 Dawn Food Products, Inc. www.dawnfoods.com 1.800.248.1144 http://www.dawnfoods.com

Table of Contents for the Digital Edition of inStorebuyer - October 2011

inStorebuyer - October 2011
editor’s note - How to Energize Your Instore
Contents
New Stop & Shop Features Deli Kiosks
Kroger Commits to Breast Cancer Awareness
Dawn Busy Bakery - Brownie Trends
Dawn Busy Bakery - Brownie Facts
BJ’s Wholesale Opens in Massachusetts
More Mediterranean on Menus
Stratas Foods names Daniels VP of R&D
Price Chopper Launches Shops4U
Dawn 360 - The Donut Opportunity
Sam’s Club Reinvents Brands
Sobeys to Supply Target Canada
Hy-Vee Helps Launch Healthiest State Initiative
FMI Joins Family Day Campaign
Hispanic Trends
Signature Sandwiches
Yeast Donuts on the Rise
Deli Meats Decrease Overall Contribution
Energize & Engage
Trading for Dollars
Meat Slicers Offer Innovative Opportunities
Shoppers Prioritize Portion Control
"Raw" Milk
Product Trends
Product Showcase
Ad Index
Secret Mission

inStorebuyer - October 2011