inStorebuyer - October 2011 - (Page 14)
front linenews
HEADLINES IN BAKERY & DELI & RETAIL
Sam’s Club Reinvents Brands
Branding plays a vital role in bringing excitement to the bakery and deli departments. As part of its ongoing branding initiatives, Sam’s Club recently introduced three new proprietary brands found exclusively at Club locations nationwide, including Artisan Fresh and Daily Chef. Sam’s Club conducted extensive consumer research to determine what members valued most when shopping for an assortment of items. After more than 18 months of analysis and listening, Sam’s Club established three brands responding to members’ priority needs in health and wellness, fresh, flavorful meal solutions and everyday cooking. Each of the new brands delivers unique benefits and superior value: At Artisan Fresh, love for “made-from-scratch” goodness guides a robust selection of great-tasting, skillfully prepared foods such as pies/bakery goods, fresh breads, marinated meats and other dinner solutions. Daily Chef provides a wide array of delicious and affordable everyday foods such as pasta, dried fruit, frozen vegetables and chicken “Our mission in introducing Simply Right, Artisan Fresh and Daily Chef brands is to delight members with high quality products at an extraordinary value,” says Maurice Markey, vice president of Proprietary Brands for Sam’s Club.. Sam’s Club will showcase new programs inclub, on Facebook and Twitter that offer members the opportunity to learn more about the consistent quality and everyday value behind each brand.
| 14 | inStorebuyer | October 2011 |
http://www.cmbakeware.com
Table of Contents for the Digital Edition of inStorebuyer - October 2011
inStorebuyer - October 2011
editor’s note - How to Energize Your Instore
Contents
New Stop & Shop Features Deli Kiosks
Kroger Commits to Breast Cancer Awareness
Dawn Busy Bakery - Brownie Trends
Dawn Busy Bakery - Brownie Facts
BJ’s Wholesale Opens in Massachusetts
More Mediterranean on Menus
Stratas Foods names Daniels VP of R&D
Price Chopper Launches Shops4U
Dawn 360 - The Donut Opportunity
Sam’s Club Reinvents Brands
Sobeys to Supply Target Canada
Hy-Vee Helps Launch Healthiest State Initiative
FMI Joins Family Day Campaign
Hispanic Trends
Signature Sandwiches
Yeast Donuts on the Rise
Deli Meats Decrease Overall Contribution
Energize & Engage
Trading for Dollars
Meat Slicers Offer Innovative Opportunities
Shoppers Prioritize Portion Control
"Raw" Milk
Product Trends
Product Showcase
Ad Index
Secret Mission
inStorebuyer - October 2011
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