inStorebuyer - December 2011 - (Page 27)

DELI OF THE YEAR by John Unrein InStore Buyer magazine recognizes Publix Super Markets as its 2011 Instore Deli Operator of the Year for innovations in innovations in meal planning initiatives, catering options, signature prepared foods and Hispanic items. Included among the numerous innovations at Publix is its convenient Apron’s Event Planning stations, which are available at 13 Publix locations. Shoppers make an appointment with an Apron’s event planner, who guides them from top to bottom, including menus and décor. The event planner consolidates the order and bill, and the shopper simply pays at the Apron’s Event Planning area and gets a copy to take home for easy reference. The day of the party, shoppers stop at the Event Planning area to pick up their order, which includes selections from bakery, deli, produce and grocery departments. Publix Delis make holiday event planner easier than ever with its creative menu of Publix Deli holiday dinners. Shoppers can choose from traditional favorites, as well as exciting and unique selections such as Boar’s Head Sweet Slice Boneless Smoked Ham dinner. Side dishes for Publix Deli holiday dinners include Old-Fashioned Cornbread Dressing, Homestyle Mashed Potatoes, Cranberry-Orange Relish, and Holiday Cobbler. Publix promotes a dedicated website (sundaydinners.publix.com) to its special program for innovative Sunday dinners featuring everything from main dishes to desserts. The Autumn Harvest menu, for example, touts warming favorites like pot roast, Publix corn and apples that will hit the spot at any shopper’s next Sunday dinner. Customers are encouraged to finish their meal off on a sweet note with a Publix Decadent Dessert Cake. Superior customer service remains a cornerstone initiative for Publix. For the 17th consecutive year, Publix was awarded earlier this year as the highest-ranking supermarket for customer satisfaction, according to the American Customer Satisfaction Index. The ranking was determined through customer interviews and measures factors such as customer expectations, perceived quality, perceived value, customer complaints and customer retention. Publix continues to dedicate its deli selections to a wide range of customers, including America’s fastgrowing Hispanic population. Publix features Cuban sandwiches made with Boar’s Head deli meats, Hispanic pastries at both traditional Publix stores and its Hispanic store concept Publix Sabor. There are five Publix Sabor locations in Florida. To address the growing numbers of consumers who are looking for food options that are more natural and less processed, Publix created Publix GreenWise Market. There are now three Publix GreenWise Markets. Publix GreenWise Markets carry a wide selection of gourmet cheeses and deli meats. | inStorebuyer | December 2011 | 27 | http://sundaydinners.publix.com

Table of Contents for the Digital Edition of inStorebuyer - December 2011

inStorebuyer - December, 2011
Editor's note - The Road Ahead
Contents
Dobla’s Executive Pastry Chef Wins World Chocolate Masters
Ultimate Cake Decorating Competition Winners
Dawn Busy Bakery - Busy Bakery Video Contest
America’s Best Raisin Bread Contest
CSM Announces Leadership Change
Dawn Busy Bakery - Bakery Trends Overview
C-Stores Gains
The Road Ahead
European Vacation
Bakery of the Year - Schnucks
Deli of the Year - Publix
Local Makeovers
Walmart
Kroger
Costco
Safeway
Supervalu
Publix
Ahold
Delhaize
H-E-B
7-Eleven
Meijer
BJ's Wholesale
Whole Foods Market
Trader Joe's
A&P
Hy-Vee
Winn-Dixie
Wegmans
WinCo
Stater Bros
Price Chopper
Schnuck Markets
Brookshire's
United
Balls Food
Product Trends
Product Showcase
Ad Index
Donut Time

inStorebuyer - December 2011