inStorebuyer - December 2011 - (Page 36)

04 Safeway Safeway recently launched its Help Us End Hunger (Every Bag Counts) food drive to help make the holidays brighter for people who rely on the assistance of food banks. The company is joining with Kraft Foods, customers, local food banks and broadcast partners to collect food donations at all Safeway stores from Nov. 16 through Dec. 24, with a special day for food banks and their volunteers to meet and greet Safeway customers and donors on Saturday, Nov.19. “Assisting people who need help during the holidays and throughout the year is a Safeway priority,” said Larree Renda, Safeway Executive Vice President and Chair of The Safeway Foundation. “This campaign provides an opportunity for us to help make a brighter holiday for countless families.” To make the donation process easier, a specially produced shopping bag filled with the items the food banks need the most will be available for $10 at all Safeway stores. The Help Us End Hunger (Every Bag Counts) project comes at time that community organizations, particularly local food banks and hunger relief centers, have been Annual Sales: $41.1 billion Number of Stores: 1,681 Store Banners: Safeway, Vons, Dominick’s, Genuardi’s, Randalls, Carrs Address: 5918 Stoneridge Mall Road, Pleasanton, CA 94588 Phone: (925) 467-3000 Web: www.safeway.com Key Bakery Executive: Mark Hadley, vice president of bakery Key Deli Executive: Jewel Hunt, vice president of deli and food service stretched to capacity. According to the new “Household Food Security in the United States” report issued by the United States Department of Agriculture (USDA), 1 in 5 children in the U.S. are at risk of hunger. The report also found that nearly 49 million Americans are food insecure. One of the largest food banks in California, the Alameda County Community Food Bank, says demand for food donations is at an all-time high. “Our food bank serves one in six residents in our community – and the need continues to grow,” said Executive Director Suzan Bateson. “Food banks rely heavily on businesses and individual contributors to help meet growing demand. We’re very grateful to Safeway for the Help Us End Hunger project and the tremendous impact the company’s food drives have on our neighbors facing hunger, year-round.” Safeway is a major supporter of food banks, contributing more than $130 million in products to hunger relief programs in 2010. The company supports a range of charitable and community programs including education, health and human services focused on assisting people with disabilities. | 36 | inStorebuyer | December 2011 | http://www.safeway.com

Table of Contents for the Digital Edition of inStorebuyer - December 2011

inStorebuyer - December, 2011
Editor's note - The Road Ahead
Contents
Dobla’s Executive Pastry Chef Wins World Chocolate Masters
Ultimate Cake Decorating Competition Winners
Dawn Busy Bakery - Busy Bakery Video Contest
America’s Best Raisin Bread Contest
CSM Announces Leadership Change
Dawn Busy Bakery - Bakery Trends Overview
C-Stores Gains
The Road Ahead
European Vacation
Bakery of the Year - Schnucks
Deli of the Year - Publix
Local Makeovers
Walmart
Kroger
Costco
Safeway
Supervalu
Publix
Ahold
Delhaize
H-E-B
7-Eleven
Meijer
BJ's Wholesale
Whole Foods Market
Trader Joe's
A&P
Hy-Vee
Winn-Dixie
Wegmans
WinCo
Stater Bros
Price Chopper
Schnuck Markets
Brookshire's
United
Balls Food
Product Trends
Product Showcase
Ad Index
Donut Time

inStorebuyer - December 2011