inStorebuyer - December 2011 - (Page 9)

TIPS N MORE Bakery Trends Overview As Season 2 of the Busy Bakery concludes, Dawn Foods walks you through the top 10 trends happening in the world of sweet baked goods, according to the Dawn 360 study. Three of the top trends happening inside the bakery are comfort foods, chocolate and portion control. You can also find inspiration in other areas within the supermarket from super fruits like pomegranate and acai, as well as healthful grains like flaxseed and quinoa, to create a healthy profile in your bakery. And unique flavor profiles can come from other sources you might not imagine, like tea flavors and herbs and spices. The most innovative bakers are taking inspiration from flavors that aren’t strangers to the bakery, such as tropical fruits, citrus fruits and liqueurs, but they are taking them a step further by looking to new and unique varieties to dial up their flavor profiles. To truly make your bakery a destination, it’s important to keep up with trends both inside the bakery and throughout the supermarket. “These ideas create new flavor sensations in the bakery,” says Chip Potter, Vice President of Marketing for Dawn. “Some of these flavors are in the bakery today, and others might be there very soon.” SEASON 2 The Busy Bakery is a video series from Dawn Food Products that brings brand new thinking to the bakery and shows how to make stronger connections with shoppers. Season 2 of this exciting series presents innovative solutions based on insights from the Dawn 360: Bakery Trends for Today & Beyond. New episodes appear regularly on The Baking Channel at www.instorebuyer.com. Top 10 Bakery Trends 1. Comfort Foods. Flavors like chocolate, red velvet and carrot evoke warm memories of childhood and have become one of the biggest trends in the bakery. 2. Chocolate. You can’t escape chocolate in the bakery. From chocolate cakes to brownies and across single serve items, chocolate is a huge trend and you have to embrace it. 3. Portion Control. Whether it’s a single brownie or a slice of cake, smaller portions offer decadence with Watch, learn and turn your bakery into grab-and-go convenience. 4. Super Fruits. Flavors like pomegranate are being combined with others such as blueberry and acai a destination. p in beverages; think about what can happen in the bakery by blending different super fruit flavors into cookies and muffins. uffi 5. Healthy Baking. Grains like bulgur, flaxseed and quinoa are being introduced into muffins, or cookies and brownies to create a healthier profile in the bakery. Vote fite Busy d 6. Tea. Bakers are incorporating tea flavors into mixes and icings; Dawn has developed or ur fav Season 2 a chai-tea muffin and also used green tea in icings for donuts and cupcakes. yo ry 7 o 7. Herbs & Spices. Bakers are using ginger, sage and basil and bringing them into Bake See page ! mixes and icings to create new flavor experiences. video or more f n 8. Tropical Fruits. Innovative bakers are introducing tropical fruit like mango, passion s. detail fruit and kiwi into their formulas. ges 9. Citrus Fruits. New varieties of citrus fruits like honey tangerines and blood oranges are being used to create interest and dial up the bakery. 10. Liqueurs. The use of liqueurs is being taken to the next level with the use of liquors like champagne in icings and tequila in “margarita cupcakes.” Make Your Bakery their Bakery.TM | inStorebuyer | December 2011 | 9 | http://www.instorebuyer.com/busybakery_video.asp?channelId=5fb2e813d92845ce85d4b6af127f1134&channelListId&mediaId=d9ce2b89602d49399b006fa4fa45aeeb http://www.instorebuyer.com/busybakery_video.asp?channelId=5fb2e813d92845ce85d4b6af127f1134&channelListId&mediaId=4e02b4cf86f3420780a5568a96b14e29 http://www.instorebuyer.com

Table of Contents for the Digital Edition of inStorebuyer - December 2011

inStorebuyer - December, 2011
Editor's note - The Road Ahead
Contents
Dobla’s Executive Pastry Chef Wins World Chocolate Masters
Ultimate Cake Decorating Competition Winners
Dawn Busy Bakery - Busy Bakery Video Contest
America’s Best Raisin Bread Contest
CSM Announces Leadership Change
Dawn Busy Bakery - Bakery Trends Overview
C-Stores Gains
The Road Ahead
European Vacation
Bakery of the Year - Schnucks
Deli of the Year - Publix
Local Makeovers
Walmart
Kroger
Costco
Safeway
Supervalu
Publix
Ahold
Delhaize
H-E-B
7-Eleven
Meijer
BJ's Wholesale
Whole Foods Market
Trader Joe's
A&P
Hy-Vee
Winn-Dixie
Wegmans
WinCo
Stater Bros
Price Chopper
Schnuck Markets
Brookshire's
United
Balls Food
Product Trends
Product Showcase
Ad Index
Donut Time

inStorebuyer - December 2011