inStorebuyer - March 2012 - (Page 20)
delidevelopment
DATA ANALYSIS AND CATEGORY MANAGEMENT
Sandwiches Increase Deli Sales
On-the-go shoppers are an important and growing consumer group in the deli. Deli sandwich offerings are a perfect fit for timestrapped shoppers who seek a quick meal solution, as evidenced in the category’s growth during the past year. In the 52 weeks ending November 26, 2011, deli prepared foods’ dollar sales increased 5.8% compared to the prior year. All categories within deli prepared foods increased dollar sales, including deli sandwiches, the third largest category. The deli sandwich category — including submarine sandwiches, bread sandwiches, wraps/roll-ups, focaccia/Panini sandwiches, croissant sandwiches, combos, lavosh/pita sandwiches and bagel sandwiches — increased dollar sales 3.2% versus a year ago. Nationally, deli sandwich dollar sales increased each year from 2006 to 2010. Over the five-year period, dollar sales increased 11.9%. The greatest growth occurred in 2010 with a 5.8% increase. In the 52 weeks ending November 26, 2011, deli sandwiches made up 6.3% of deli department sales. This was driven by the South and West regions’ deli sandwich sales, respectively contributing 9.2% and 8% to deli department sales. The West region’s average weekly perstore sales of $1,720 and the South region’s sales of $1,621 per store per week were higher than the national average of $1,433 per store per week. The East region sold $1,155 per store per week, while the Central region sold significantly less than all other regions, $695 per store per week. Nationally, within the deli sandwich category, submarine sandwiches and bread sandwiches
Figure 1
Deli Sandwiches Average Weekly Sales Dollars Per Store by Region
$1,558 $1,621 $1,078 $681 $695 $1,155 $1,709 $1,720 $1,389 $1,433
Central Region
East Region
South Region
West Region 52 Weeks Ending 11/26/11
Total U.S.
52 Weeks Ending 11/27/10
| 20 | inStorebuyer | March 2012 |
Table of Contents for the Digital Edition of inStorebuyer - March 2012
inStorebuyer - March 2012
Editor's Note - Perking Up Profits
Table of Contents
Frontline News - Clabber Girl is DDA Vendor of Year
Frontline News - IDDBA Scholarship Deadline June 1
Frontline News - A Super Sculpture
Frontline News - Standard Market to Open in Chicago
Frontline News - Caravan Names Product Category Manager
Foodservice Retail - Pizza Done Right
Baking&Decorating - Cake Designs & License Agreements
Baking&Decorating - University Trademark Licensing
Bakery Development - Cakes Continue Sales Growth
Deli Development - Sandwiches Increase Deli Sales
Overcoming the Daily Grind
Kings Better Than Ever
Food Safety - Prepare for New Rules
Health&Nutrition - Reaching Out to Runners
Cheese Corner - Strategic Sampling
Product Trends
Product Showcase
Marketplace Network
Ad Index
inStorebuyer - March 2012
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