inStorebuyer - March 2012 - (Page 32)
BetterThanEver
Kings Food Market kicks off an inspirational brand re-launch.
by Joanie Spencer As the economy slowly begins to even out, and customers continue to seek affordable indulgences, supermarkets like Parsippany, NJ-based
Kings Food Markets are actually experiencing increased consumer demands. Enter the new-and-improved Kings brand: an upgrade — that was about a year in the making — on an already high-end 24-store supermarket. The launch became official Feb. 3 with the grand re-opening of a Kings location in Bedminster, NJ, and will continue over the next few years.
Strategic branding
One might think, given the state of the economy in recent years, that an upscale supermarket might be better off leaving well enough alone. But the launch of the new Kings brand is a testament to the company’s relationship with its customers and its community, as well as the thought and investment put into a strategic business plan. “We’ve always been an upscale chain, and this effort serves to enhance the instore and online experience for our customers,” says Judy Spires, Kings president and CEO. “We want to bring customers the best
The deli area of the redesigned Kings location in Bedminster, NJ, resembles a sophisticated retail cheese shop.
| 32 | inStorebuyer | March 2012 |
Table of Contents for the Digital Edition of inStorebuyer - March 2012
inStorebuyer - March 2012
Editor's Note - Perking Up Profits
Table of Contents
Frontline News - Clabber Girl is DDA Vendor of Year
Frontline News - IDDBA Scholarship Deadline June 1
Frontline News - A Super Sculpture
Frontline News - Standard Market to Open in Chicago
Frontline News - Caravan Names Product Category Manager
Foodservice Retail - Pizza Done Right
Baking&Decorating - Cake Designs & License Agreements
Baking&Decorating - University Trademark Licensing
Bakery Development - Cakes Continue Sales Growth
Deli Development - Sandwiches Increase Deli Sales
Overcoming the Daily Grind
Kings Better Than Ever
Food Safety - Prepare for New Rules
Health&Nutrition - Reaching Out to Runners
Cheese Corner - Strategic Sampling
Product Trends
Product Showcase
Marketplace Network
Ad Index
inStorebuyer - March 2012
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