inStorebuyer - July 2012 - (Page 6)

front linenews HEADLINES IN BAKERY & DELI & RETAIL Eckrich Partners with Famed Petty 43 at Kentucky Speedway Eckrich, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, celebrated their first of three primary race sponsorships of Aric Almirola and the No. 43 Richard Petty Motorsports Ford, and their partnership with Operation Homefront. “The King” Richard Petty and Almirola, unveiled a specially designed racing tire bank at the Kentucky Motor Speedway. Joining the drivers were representatives of Operation Homefront and a military family who served as guests of Eckrich and the race team during the race weekend. The bank, made from a real NASCAR Sprint Cup Series race tire, was meant to remind fans of the partnership between Eckrich with Operation Homefront to support military families by donating 5¢ from the purchase of specially marked products, up to $200,000 through July 4. In addition, it also allowed fans to donate to Operation Homefront by placing change of their own in the tire bank to help military families. Petty and Almirola began the collection by placing 43¢ into the tire. Films Debut at Whole Foods Market’s Film Festival King Corn and Truck Farm made their debut in July as part of Whole Foods’ Do Something Reel Film Festival. The films will be available to online audiences for one month, beginning July 1, at www.dosomethingreel.com. King Corn will be available for $5.99 and Truck Farm for $4.99. Proceeds from each monthly film will help fund the 2013 Whole Foods Market/AFI-Discovery Channel Silverdocs Festival filmmaker grants. The grants are awarded to film projects within the green genre in development and completion stages that tell a compelling story and have the power to inform, motivate and inspire positive action. Do Something Reel, which kicked off on Earth Day, is an ongoing collection of provocative films about food and environmental issues. holder Hubson Acquisition, L.L.C., an affiliate of E&A Industries based in Indianapolis, the family of founder Udi Baron, and other minority unit holders. The acquisition, as well as the refinancing of existing outstanding debt, was financed with the proceeds of a new $280 million senior secured credit facility, Smart Balance said. Mollie Stone’s Named Outstanding Specialty Retailer The National Association for the Specialty Food Trade, Inc. selected Mollie Stone’s Markets as a 2012 Outstanding Specialty Food Retailer, recognizing five retailers nationwide each year for excellence in customer service, product sourcing, merchandising, quality assurance and a passion for presenting top-quality food. “Mollie Stone’s shows true commitment to providing premium service, well-edited choices of the latest new products and a deep connection to its community that are hallmarks of the specialty food industry,” says NASFT President Ann Daw. Nominations were made by members of NASFT, a not-for-profit association of food artisans, entrepreneurs and importers. Smart Balance Completes Purchase of Udi’s Smart Balance, Inc. has completed its previously announced acquisition of Udi’s Healthy Foods, L.L.C. for $125 million in cash from majority unit | 6 | inStorebuyer | July 2012 | http://www.dosomethingreel.com

Table of Contents for the Digital Edition of inStorebuyer - July 2012

inStorebuyer - July 2012
Editor's Note - The Future Looks Bright
Table of Contents
Front Line News - Eckrich Partners with Famed Petty 43 at Kentucky Speedway
Front Line News - Films Debut at Whole Foods Market’s Film Festival
Front Line News - Smart Balance Completes Purchase of Udi’s
Front Line News - Mollie Stone’s Named Outstanding Specialty Retailer
12 Tips to Hiring a Good Manager
Innovation Lights The Way
Cake Boss-inspired Cakes from Dawn
2012 IDDBA Speaker Recap
Sprouting Wings
Tasty, Healthy and Convenient
Product Trends
Easy, Innovative and Artisan
Ergonomic Equipment Steals the Show
Product Showcase
Marketplace Network
Ad Index

inStorebuyer - July 2012