inStorebuyer - August 2012 - 38

Record-Breaking Burgers
Who says supermarkets can’t sell hamburgers, North America’s most popular food?
by John Unrein Loblaw Companies Limited became the new official world record holder for the most hamburgers assembled in one hour, as declared by a Guinness World Records adjudicator. As the grand prize winners of the President’s Choice BBQTown event in Chatham-Kent, Ontario, local residents cheered on as the new world record was set. Officially, 1,053 hamburgers were assembled. On the day of the event, 12 members of the Chatham community helped to assemble the burgers for the world record. The team consisted of Mayor Randy Hope, No Frills Store franchisees Dean Mills and Barb Mills, Real Canadian Superstore manager Al Scott, Loblaw grocery specialist Rick Rumble and store colleagues, as well as representatives from Chatham EMS, fire and police teams. A complete burger consisted of bun: top and bottom, patty, lettuce, tomato, onion and a dollop of ketchup. “Today was a memorable day for Loblaw and our colleagues, as well as the residents of Chatham-Kent. It was an overwhelming experience to celebrate this achievement with the Chatham-Kent community,” says Allan Lindsay, vice president of brand marketing for Loblaw Companies Limited. “The spirit of the President’s Choice BBQTown event was to showcase amazing communities, Canadians’ love of barbecuing, and summer entertaining with family and friends, and we are thrilled to have had the support from Chatham-Kent to achieve this official Guinness World Records title.” The President’s Choice BBQTown grand prize event in Chatham-Kent’s included a massive BBQ party. Hosted by chef Tom Filippou, executive chef for President’s Choice Cooking Schools and Bob Blumer, host of Food Network Canada’s World’s Weirdest Restaurants, the President’s Choice BBQTown event welcomed more than 8,700 ChathamKent residents. Customers enjoyed free BBQ fare and an appearance by multi-platinum, JUNO award winning recording group Hedley. As part of the event, a $25,000 donation was presented to the Chatham-Kent Student Nutrition Program on behalf of the President’s Choice Children’s Charity. “It was exciting for us to be involved in setting the new Guinness World Records title for the most hamburgers assembled in one hour as the grand prize winner in the President’s Choice BBQTown event,” says Hope. “We are proud that our community rallied together and showed such amazing spirit in the face of stiff

competition against hundreds of great communities that were nominated to win the grand prize.” Chatham-Kent was selected as a semi-finalist from a panel of judges and ultimately won the grand prize after receiving the most votes online from their community. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. It offers Canada’s strongest private label program, including the unique President’s Choice brand. 

| 38 | inStorebuyer | August 2012 |
inStorebuyer - August 2012

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