inStorebuyer - September 2012 - (Page 36)

NEW EAS NEW DEAS IN CONVENIENC NEW IDEAS IN CONVENIENCE E A NV NIENCE VE C Concerned more with sustainability than ever before, consumers are asking about what they’re eating, where it’s from and the components of its packaging. As this trend has caught on, understanding the structure of your instore packaging, as well as communicating its eco-friendly features to consumers, has become increasingly important. For the most part, disposability and structure are the two major aspects of packaging that manufacturing companies are revamping to improve sustainability. Many of these companies have embraced green habits by providing products with features such as 100% unbleached paper, efficient use of raw materials for structure, use of pre-consumer waste fiber and use of bio-based materials. “Much of our efforts are focused on converting end users to paperboard packaging and away from Styrofoam and other less eco-friendly packaging, says David Federico, marketing manager at Fold-Pak. “Consumer awareness of sustainability issues continues to grow. Offering sustainable packaging solutions instore allows retailers to position themselves as businesses that are taking the environment into consideration as they make decisions.” Considering how responsive many consumers are to choosing sustainable products, marketing your company’s green initiative to consumers is critical. To communicate this coherently to shoppers, it’s important to fully understand the makeup of the sustainable packaging product your store uses. Sustainable Packaging Defined The following criteria define sustainable packaging according to Bagcraft Papercon • Is beneficial, safe & healthy for individuals and communities throughout its life cycle; • Meets market criteria for both performance and cost; • Is sourced, manufactured, transported, and recycled using renewable energy; • Optimizes the use of renewable or recycled source materials; • Is manufactured using clean production technologies and best practices; • Is made from materials healthy in all probable end of life scenarios; • Is physically designed to optimize materials and energy; • Is effectively recovered and utilized in biological and/or industrial closed loop cycles. Source: www.bagcraft.com | 36 | inStorebuyer | September 2012 | 36 inStor buyer Septembe 2012 inSto bu nStor n or uy ptembe 012 t b 012 1 http://www.bagcraft.com

Table of Contents for the Digital Edition of inStorebuyer - September 2012

inStorebuyer - September 2012
CSM Bakery Products
editor’snote - Functional Food Gains
Contents
front linenews
Package Makes Perfect
baking&decorating - Donut Flavor Makeovers
bakerydevelopment - Breads on the Rise
delidevelopment - Prepared for Growth
100 Years of Weis-dom
It’s Business
packaginginnovation - Sustainable Branding
packaginginnovation - Single Scene
health&nutrition - inStore Buyer’s Healthful Top 10
cheesecorner - Right in the Backyard
producttrends
productshowcase
marketplacenetwork

inStorebuyer - September 2012