16 The Fresh Market
Annual Sales: $1 billion Number of Stores: 116 Store Banners: The Fresh Market Address: 628 Green Valley Rd., Suite 500, Greensboro, NC 27408 Phone: (336) 282-8176 Web: www.thefreshmarket.com Key Personnel: Craig Carlock, president, CEO; Marc Jones, senior vice president marketing/ merchandising
This year in April, The Fresh Market introduced house brand Pink Lemonade cupcake mix. The release was just in time for summer. Now The Fresh Market’s customers have the choice of shopping at one of the 116 instore bakeries or getting “into the mix” themselves and making their own summer treats. The Fresh Market’s summer-inspired cupcakes with notes of citrus are perfect for balmy evenings al fresco or family picnics in the park. Each delectable bite reminds
customers of childhood memories spent sipping a glass of refreshing lemonade from their neighborhood stand. Shoppers can top them off with a dollop of homemade lemon cream cheese icing using The Fresh Market’s exclusive Lemon Extract and savor the all-natural sweetness of summer. For the final touch cupcakes can be showered with pink sprinkles for an extra special seasonal addition that is sure to please everyone.
All of your display needs in one place!
From small counter units to complete interior store fixtures. Often Imitated, But Never Duplicated.
800-452-9809 • sales@mobmerch.com www.mobilemerchandisers.com
Mention that you saw this ad and receive our show special pricing.
http://www.thefreshmarket.comhttp://www.mobilemerchandisers.com
Table of Contents for the Digital Edition of inStorebuyer - November 2012