instore - January/February 2013 - (Page 15)

news ADVERTISEMENT ON OUR RADAR In December of 2012, the Food Marketing Institute (FMI) proudly highlighted several 2012 distinguished recognitions of its president and CEO, Leslie G. Sarasin, marking her achievements as a key food industry leader and inspiring association executive. Sarasin was awarded top honors by notable media entities for her leadership in guiding FMI to new levels of member service and her industry influence in helping equip food retailers to better achieve their mission of feeding families and enriching lives. FMI Chairman Fred Morganthall, president and COO, Harris Teeter Supermarkets, Inc., recently reflected on Sarasin’s tenure, “Leslie came into FMI and quickly made personnel decisions that both improved morale within the four walls and built retailer confidence in the organization. She balanced the budget with the help of her team and has increased membership and revenue. With that in place, the organization has been able to ramp up its service offerings bringing more value to its membership, and assuring the organization’s future.” According to the study, “Cart to Kitchen 2013: Slicing Into Moms’ Food Decisions,” conducted by Fleishman-Hillard and The 96% of American mothers plan to make changes to their food-buying habits in 2013. Motherhood, www.themotherhood.com, 96% of American mothers plan to make changes to their food-buying habits in 2013. The results of the national survey of more than 1,000 mothers identified key drivers behind moms’ consumer behaviors in meal planning, grocery shopping and meal preparation, as well as changes food marketers should anticipate in 2013. It also uncovered insights about the food influencers and media channels moms trust most when it comes to making food-buying decisions. “Moms are turning to their peers, online and off, for information about food – from general to more specific information about genetically modified organisms, pesticides and other food safety topics,” says Kristie Sigler, senior vice president at Fleishman-Hillard. “This study showed that moms place higher priority on the opinions of bloggers and peers than that of experts like doctors and dietitians – an important takeaway for food marketers.” Whole Foods Market announces the hiring of Jason J. Buechel as global vice president and chief information officer. Buechel will report directly to co-CEO Walter Robb and CFO Glenda Flanagan and be responsible for all aspects of information technology. He will oversee the technology team at the global headquarters in Austin, TX, and 12 regional offices around the country and in the United Kingdom. Buechel comes to Whole Foods Market following a distinguished 12 year career at Accenture, where he served most recently as a senior executive and managing director. Award Winning Pastry Chef Takes Wedding Cakes To A Ro c k y M o u n ta i n H i g h Dennis Meyer started in the pastry business as a clean-up kid at age 15. Who would have guessed that 40 years later, this same hard-working kid would become an award winning pastry chef with the best place in Denver to get a wedding cake? Meyer, an Indiana native, is the proud owner of Das Meyer Fine Pastry Chalet in Arvada, Colorado—voted best wedding cakes in a Denver poll several years in a row. Though Das Meyer offers a variety of pastries and cakes for all occasions, they specialize in wedding cakes, and make over 1,000 wedding cakes per year. “The whole family is involved in the wedding business,” said Meyer. “My wife Elaine and two daughters, Hillary and Rachel work with the customers; son Zachary works as a cake decorator; and two granddaughters have joined the business as well. Meyer stated that his success starts with great personalized service, high quality and attention to the details. It has helped the business gain the great reputation it has today. Each Saturday, future brides can come to an open house to sample a multitude of wedding cakes, and can watch every aspect of a cake’s creation. “With all this variety, taste is everything,” said Meyer. “I use B&V® flavor from International® Bakers Services (IBS) in most of our cakes. The BLOV® flavor is excellent in our home-made butter cream.” He also uses the CINNA-BUTTER in their cinnamon rolls and a whole spectrum of flavors in their gourmet cookies. Meyer likes to use IBS flavors because they always offer a natural tasting flavor with no artificial edge. “In this business, a good name is earned—not purchased,” said Meyer. “You have to earn repeat business in the service and quality you provide.” If you want flavors that keep your customers coming back time after time, turn to International® Bakers Services. We have the flavors your customers deserve. Contact us toll-free at 800-345-7175, by fax at 574-287-7161, or visit our website at: www.internationalbakers.com. International Bakers Services, 1902 North Sheridan Ave., South Bend, Indiana 46628. instore • JAN + FEB 2013 • 15 http://www.themotherhood.com http://www.internationalbakers.com

Table of Contents for the Digital Edition of instore - January/February 2013

inStorebuyer - January/February 2013
Editor's Note - Gear Up for Fall
Calendar
Table of Contents
News - On Our Radar
Consumer Insights - Trending - Breads & Rolls
Trendspotting: Take-and-Bake Breads & Rolls
Trending - Deli Salads
Trendspotting: Whole Grain Deli Salads
Consider Gluten Free
Gear Up for Tailgating
Think Like a Tailgater
Wrap It Up
Tailgating at Home
Sweet Victory
Gear Up for Halloween
Merchandising Tricks
Get Creative with Raisins
Healthy Options for Kids
Hispanic Celebrations
Quinceaneras
Gear Up for Fall Catering
Planning Tools
Distinctive Ingredients
Innovative Products
Key Trends in 2013
Local & Natural
Adding Theater
Pasta Power
Specialty Cheeses
Cheese Pairings 101
Kosher Catering
Product Trends - First to Market
Bizarre Holiday
Product Showcase/Ad Index

instore - January/February 2013

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