instore - January/February 2013 - (Page 16)

consumer insights TRENDING Breads & Rolls The breads and rolls super-category did not experience notable dollar growth during the 52 weeks ending Oct. 27, but maintained sales Breads and Rolls Dollar Contribution to Total Bakery Sales by Region (%) PREVIOUS PERIOD 52 WKS ENDING 10/27/12 Breads and rolls posted per store per week .0 30 30 .3 27 25 27 .0 25 .1 .5 .0 33 34 .7 .0 28 29 bakery department dollar sales. .0 weeks, breads and rolls accounted for 28.7% of .1 from the previous year. During the latest 52 sales of $3,133, consistent with the previous year’s sales. Within breads and rolls, breads accounted for 55.8% of sales, and rolls accounting for the remaining 44.2%. Rolls averaged sales of $1,386 per store per week, an increase of 2.9% TOTAL US CENTRAL REGION EAST REGION SOUTH REGION WEST REGION compared to the previous year. The breads category posted sales of $1,784 per store 52 WKS ENDING 10/27/12 CENTRAL REGION EAST REGION SOUTH REGION 28 ,1 27 ,1 $3 ,5 $2 with an average of $4,437. TOTAL US $2 03 ,9 0 8 ,9 $2 $3 Thanksgiving (the week ending Nov. 26, 2011) ,1 $4,565 per store, followed by the week of 3 $3 1 ,1 33 week ending Dec. 24, 2011) with an average $3 $4 rolls occurred the week of Christmas (the 59 ,8 72 The highest selling weeks for breads and $2 96 ,6 58 PREVIOUS PERIOD ,6 previous year. Breads and Rolls Average Weekly Sales (per store) by Region $4 per week, a decrease of 2% compared to the WEST REGION Total U.S. Breads and Rolls Dollar Share by Category 52 WEEKS ENDING 10/27/12 ROLLS This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are for Nov. 5, 2011, through Oct. 27, 2012. Results were compiled from key U.S. grocery, mass/supercenter and club chains, including 17,000 stores nationwide. For more information, contact Nielsen Perishables Group: Kelli Beckel, (773) 929-7013; email: Kelli.Beckel@nielsen.com 16 • JAN + FEB 2013 • instore 44.2% BREADS 55.8%

Table of Contents for the Digital Edition of instore - January/February 2013

inStorebuyer - January/February 2013
Editor's Note - Gear Up for Fall
Calendar
Table of Contents
News - On Our Radar
Consumer Insights - Trending - Breads & Rolls
Trendspotting: Take-and-Bake Breads & Rolls
Trending - Deli Salads
Trendspotting: Whole Grain Deli Salads
Consider Gluten Free
Gear Up for Tailgating
Think Like a Tailgater
Wrap It Up
Tailgating at Home
Sweet Victory
Gear Up for Halloween
Merchandising Tricks
Get Creative with Raisins
Healthy Options for Kids
Hispanic Celebrations
Quinceaneras
Gear Up for Fall Catering
Planning Tools
Distinctive Ingredients
Innovative Products
Key Trends in 2013
Local & Natural
Adding Theater
Pasta Power
Specialty Cheeses
Cheese Pairings 101
Kosher Catering
Product Trends - First to Market
Bizarre Holiday
Product Showcase/Ad Index

instore - January/February 2013