instore - January/February 2013 - (Page 22)

consumer insights Trendspotting: Whole Grain Deli Salads While potato salad tops the list of deli salads sold at the instore deli, Feta cheese can be added with ease to the top of grain/pasta salads, giving grain/pasta salads are gaining category share, as more shoppers seek your signature products a unique flavor profile and a premium image. out whole grains and healthful options. Chia seeds are another trendy product for consideration in deli salads, One option for appealing to such shoppers is to make your own especially when targeting the health-oriented shopper. Whole and ground signature deli salad with grains and yogurt as key ingredients, possibly chia seeds are now included in snack foods and cereals and sold on adding fresh fruit depending on your desired price point. their own for use in products like yogurt. Grown primarily in Mexico and Bolivia, chia is rich in omega-3 fatty acids and has important antioxidants, protein and fiber. “When we added organic chia to our superfood Nutiva, a leader in the health food industry, family 18 months ago...only a very small market was recently noted a booming surge in popularity for organic chia seeds, as demand for Nutiva’s interested. I don’t think anyone could have predicted organic chia seed increased five-fold in the past year. The company says that it is America’s the position we are in today.” fastest-growing chia seed brand and the world’s leading certified-organic chia seed brand. John Roulac, Nutiva founder and CEO “When we added organic chia to our superfood family 18 months ago, I did a lot of educating Ancient grains such as quinoa are gaining notoriety for numerous on its benefits and how it’s consumed, and at the time only a very small reasons, including the fact that this grain is gluten-free. According to market was interested,” says John Roulac, Nutiva founder and CEO. “I ConAgra Mills, which offers ancient grain whole grains and flours, don’t think anyone could have predicted the position we are in today.” quinoa is a small, light-colored round grain with an unmistakably nutty, earthy flavor. Indigenous to South America, where the Incas praised The future appears bright for nutritious grains and seeds, and instore it as the “mother of all grains,” quinoa offers a powerful source of delis can capitalize by adding these important ingredients to their own minerals, including calcium, magnesium, potassium and iron. signature grain salads. JOHN UNREIN Combining quinoa and yogurt into a deli salad that you package at store level can prove a sales driver for health-conscious shoppers, particularly those with children. The National Restaurant Association’s annual “What’s Hot 2013 Chef Survey” reveals that whole grain items in children’s meals rank as the No. 10 trend in America. Overall, people are connecting their eating to overall health and wellness and desiring a personalized, flexible approach that may change from day to day, according to McCormick’s new “Flavor Forecast” for 2013. Consumers are feeling empowered by finding harmony in what foods are right for them. This trend includes flavor pairings such as farro grain, blackberry and clove. Adding specialty cheese is another attractive option to dressing up your grain/pasta salads. Feta cheese can add a distinctive flavor component, especially given the number of flavored feta cheeses available. Klondike Cheese Co., featuring the Odyssey brand, features more than a half dozen types of feta, including Mediterranean Herb – a natural for adding to salad recipes. 22 • JAN + FEB 2012 • instore

Table of Contents for the Digital Edition of instore - January/February 2013

inStorebuyer - January/February 2013
Editor's Note - Gear Up for Fall
Calendar
Table of Contents
News - On Our Radar
Consumer Insights - Trending - Breads & Rolls
Trendspotting: Take-and-Bake Breads & Rolls
Trending - Deli Salads
Trendspotting: Whole Grain Deli Salads
Consider Gluten Free
Gear Up for Tailgating
Think Like a Tailgater
Wrap It Up
Tailgating at Home
Sweet Victory
Gear Up for Halloween
Merchandising Tricks
Get Creative with Raisins
Healthy Options for Kids
Hispanic Celebrations
Quinceaneras
Gear Up for Fall Catering
Planning Tools
Distinctive Ingredients
Innovative Products
Key Trends in 2013
Local & Natural
Adding Theater
Pasta Power
Specialty Cheeses
Cheese Pairings 101
Kosher Catering
Product Trends - First to Market
Bizarre Holiday
Product Showcase/Ad Index

instore - January/February 2013