Gear Up for Valentine’s Day
In the next issue of instore, make
Valentine’s Day isn’t the only
sure you’re ready for the “sweetest”
opportunity for the instore after the
holiday on the calendar. Valentine’s
start of the New Year. Two of the biggest
Day possibly represents the best
parties in the country commence
opportunity of the year to sell and
after January. The Super Bowl and
merchandise sweet, baked goods
Mardi Gras not only give the bakery an
in the supermarket. Capitalize on
opportunity to score big, but the deli
the single-serve packaging trend
and foodservice departments as well.
by offering customers cupcakes,
individual cake slices and small cookie
Between these three events, the instore
bouquets to give as gifts to their
has the chance to get the year rolling in
Valentine’s Day loved ones.
an exciting and lucrative fashion.
50 • MAY + JUN 2013 • instore
Table of Contents for the Digital Edition of inStore - May/June 2013