inStore - November/December 2013 - (Page 14)

consumer insights Sweet Goods Sweet Goods Average Weekly Sales (per store) by Region 52 WKS ENDING 08/31/13 $8 $6 0 9 $6 46 53 70 $7 30 $7 50 $7 previous year. $7 store per week nationally, up 5.6% from the 10 goods achieved an average of $750 per 19 PREVIOUS PERIOD the 52 weeks ending Aug. 31, 2013. Sweet $7 dollar sales and posted 9.3% growth during 8 $8 9 98 Sweet goods accounted for 6.7% of all bakery $8 TRENDING Cinnamon and other sweet rolls and coffee cakes drove sweet goods performance and accounted for a combined 40.9% of all sweet goods dollar sales. With an increase of 3.4%, cinnamon and other sweet rolls generated an average of $165 per store per week. Nationally, sweet goods sales peaked during the Christmas holiday. During the Christmas TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION holiday (the week ending Dec. 22, 2012) sweet goods sold an average of $927 dollars per 2% 7. 6% 7. 3% 6. 1% 2% 6. 3% 6. to sweet goods sales was the South region at 6. 2% 6. 6% 7% 52 WKS ENDING 8/31/13 6. per store per week. The lowest contributor 6. among the US regions with an average of $898 PREVIOUS PERIOD 4% The East region topped sales performance Sweet Goods Dollar Contribution to Total Bakery Sales by Region 6. store, down 5% from the prior year. $646 per store per week. The Central region generated an average of $770 per store per week. The West posted the strongest growth in sweet goods, up 8.8%, and an average of $819 dollars per store per week. TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Total U.S. Sweet Goods Dollar Share by Sub-category 52 WEEKS ENDING 08/31/13 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are for the 52 weeks ending Aug. 31, 2013. Results were compiled from key US grocery, mass/supercenter and club chains, including 18,000 stores nationwide. For more information, contact Nielsen Perishables Group: Kelli Beckel, 773.929.7013; email: Kelli.Beckel@nielsen.com 14 * NOV + DEC 2013 * instore 3.0% Other Sweet Goods 3.3% Hispanic Sweet Goods 4.0% Scones 8.5% Flavored Sweet Breads 8.7% Strudel 10.0% Pastries 10.6% Turnovers 11.0% Danish 18.9% Coffee Cakes 22.0% Cinnamon and Other Sweet Rolls

Table of Contents for the Digital Edition of inStore - November/December 2013

inStore - November/December 2013
Editor's Note - The Summer Issue
What's in store for June & July
Table of Contents
News - On Our Radar
Consumer Insights - Sweet Goods
Deli Sandwiches
Millennials
Gear Up for Summer - Summer Sensations
Gear Up for Graduation - Graduation Party
Gear Up for Weddings - Lucrative Wedding Cakes
Gear Up for Specialty Foods - Why Specialty Foods are so Special
Product Trends - First to Market
Ad Index
Next Up: Gear Up for Halloween

inStore - November/December 2013