Instore - January/February 2014 - (Page 16)

consumer insights TRENDING Deli Meats During the 52 weeks ending September 28, Total US Deli Meat Dollar Share by Sub-Category 2013, the deli department increased dollar 52 WEEKS ENDING 9/28/13 sales 2.2% compared to the prior year. Deli meat was the second largest contributor to deli department sales and averaged $4,860 per store per week, a decrease of 1.3% versus 83.8% the prior year. The percentage of house- Deli Bulk Meat holds purchasing deli meat also declined 1.1% compared to the previous year. During 12.4% the latest 52 weeks, 61.8% of households Deli Pre-Sliced Meat purchased deli meat from the deli department and purchased deli meat an average of 3.8% 7.9 trips per year. Deli bulk meat represented Specialty Deli Meat the majority of deli meat sales (at 83.8%) but decreased average weekly sales 2.0% compared to the previous year. Specialty deli meat, which accounted for 3.8% of deli meat sales increased average dollars per store per week 7.7% from the prior year. Deli Meat Average Weekly Sales (per store) by Region PREVIOUS YEAR 52 WKS ENDING 9/28/13 41 $9 6 27 1 Nationally, the highest dollar sales for deli $9 meat occurred during the summer months of July through September. The week of $3 97 $3 1 92 9 $3 Meanwhile, the lowest-selling weeks occurred 27 $3 6 31 8 6 10 $5 34 0 5 86 92 $5 September 7, 2013) averaged $5,166 per store. $4 and the week of Labor Day (the week ending $4 2013) generated an average of $5,179 per store 0 Independence Day (the week ending July 6, in the early winter months, with the exception of Christmas (the week ending December 22, 2012). Deli meat sales decreased across the US, except in the West region. The West increased TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION average dollars 1.3% to $3,318 per store per week. The East region posted the highest sales, at $9,271 per store per week, a decline of 1.5% versus year ago. Total US Meat Average Sales (per store) Per Week PREVIOUS YEAR 52 WKS ENDING 9/28/13 $5500.00 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending September 28, 2013 key U.S. grocery, mass/supercenter and club chains. FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending September 28, 2013 grocery channel only. For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com. 16 * JAN + FEB 2014 * instore $5000.00 $4500.00 $4000.00 10/6/12 11/6/12 12/6/12 1/6/13 2/16/13 3/6/13 4/6/13 5/6/13 6/6/13 7/6/13 8/6/13 9/6/13

Table of Contents for the Digital Edition of Instore - January/February 2014

Instore - January/February 2014
Editor's Note - The Halloween Issue
What's in store for Sept + Oct
Table of Contents
News - On Our Radar
Consumer Insights - Trending Bagels
Trending Deli Meats
Regulation Watch - Trans Fats
Consumer Trends - Consider Mediterranean
All Natural and Organic
Gear Up for Halloween - Fall Forward
Other Emerging Shopper Trends
Understanding Shoppers - Generational Differences
Gear Up for Tailgating - Tailgating 'round the clock
Amazon Fresh expands to LA
Product Trends
Product Showcase
Next Up: The Thanksgiving Issue

Instore - January/February 2014