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The Thanksgiving Issue
In today's world of Black Friday
starting earlier and earlier, and
ahead-of-time preparation the
norm, retailers need to get
ready for the holiday season as
early as possible. Thanksgiving
starts the holiday season of big
family get togethers and large
meals. Be ready for an early
rush on holiday meal planning
and have a strategy to remain
strong until the end of the year.
Well thought out marketing,
merchandising and
promotional plans for the
holidays are critical for retailers
to maximize sales and profits
during this most opportunistic
time. Bakery, deli, foodservice
and cheese cases all serve as
prime money makers from
Thanksgiving to New Year's.
50 * JAN + FEB 2014 * instore
Table of Contents for the Digital Edition of Instore - January/February 2014