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consumer insights TRENDING Deli Prepared Foods During the 52 weeks ending December 28, Total US Deli Sides Dollar Share by Sub-Category 2013, over half of all deli department dollar 52 WEEKS ENDING 12/28/13 58.5% sales were driven by prepared foods sales. Deli 11.1% Potato sides contributed 2.1% to deli prepared food Other Vegetable 9.9% dollar sales and increased average weekly 7.0% Bean sales per store 7.1% compared to the previous Other Deli 3.0% year. During this period, 14.2% of households 2.0% Prepared Rice purchased deli sides from the deli department. Corn 1.9% These households purchased deli sides 2.3 1.6% Stuffing trips per year on average, a decrease of 2.5% Broccoli 1.5% from the prior year. Spend increased 5.4% from the prior year to $4.12 per trip. Nationally, deli sides sales peaked during 1.3% Spinach Sweet Potato Squash 1.1% 0.6% Cous Cous 0.2% the weeks of Thanksgiving and Christmas. 0.2% Polenta The week of Thanksgiving (the week ending Scalloped/Baked Apples November 30, 2013) was the top-selling week with an average of $512 per store. Deli sides for the week of Christmas (the week ending December 28, 2013) sold an average of $423 Deli Sides Average Weekly Sales (per store) by Region PREVIOUS YEAR 52 WKS ENDING 12/28/13 5 34 $2 5 $2 94 $3 95 $2 98 $2 85 $2 92 $2 6 67 $2 8 among the US regions with an average of $330 $2 The West region topped sales performance 30 per store. $2 per store per week. The West region also had the highest dollar growth in deli sides, up 12.1%. The lowest contributor to deli sides sales nationally was the East region at 17%. Deli sides consists of side vegetable, bean, and grain items. The top-selling deli sides subcategory was potatoes, which includes mashed, TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION au gratin, scalloped, roasted, fried and baked. Potatoes sold an average of $167 per store per week, an increase of 8.8% from the previous year. Sweet potatoes had the largest decline in Total US Deli Sides Average Sales (per store) Per Week PREVIOUS YEAR 52 WKS ENDING 12/28/13 dollar sales, down 8.3% to $4 per store per week. $400.00 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 12/28/13 key U.S. grocery, mass/supercenter and club chains FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending 12/28/13 grocery channel only For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 16 * MAR + APR 2014 * instore $350.00 $300.00 $250.00 $200.00 1/5/2013 3/5/2013 5/5/2013 7/5/2013 9/5/2013 11/5/2013 2/5/2013 4/5/2013 6/5/2013 8/5/2013 10/5/2013 12/5/2013

Table of Contents for the Digital Edition of instore - March/April 2014

Instore - March/April 2014
Editor's Note - The Thanksgiving Issue
What's in store for Nov. + Dec.
Table of Contents
News - Industry Mourns Loss of Carol Christison
On Our Radar
Trending - Muffins
Trending - Deli Prepared Foods
Regulation - Nutrition Labels
Proposed changes at a glance
Consider Whole Grains
Grab-and-go Growing
The Flavors of a Diverse America
Promoting Value
Connecting to Communities
All You Need is Cheese
Embracing Hispanic Trends
Product Trends - First to Market
Product Showcase/Ad Index
Next Up - Christmas and New Year's

instore - March/April 2014