inStore - IDDBA 2014 - (Page 10)

news ON OUR RADAR King's Hawaiian, a Torrance, CA-based maker of bread and rolls, has Mrs. Fields Famous Brands secured $135 million in senior secured financing from GE Capital, and Interbake Foods LLC, Corporate Finance. The financing will be used to expand the compa- announced the arrival of ny's production capacity and for working capital. Nibblers miniature cookies in grocery stores this Founded in Hilo, HI, in 1950, King's Hawaiian is a family-owned and spring. operated business that makes Hawaiian products, including the original Hawaiian sweet dinner roll. The company operates baking Soft-baked and snack size, facilities in Torrance and Oakwood, GA. Nibblers Cookies have been a favorite since their From 2003 to 2010, King's Hawaiian steadily invested in upgrading its debut in the 1980s, but until two West coast bakeries on an annual basis, but as the popularity for now have been available its iconic products expanded coast to coast, the company opened a for purchase only through $45 million facility in Oakwood in 2011 to increase capacity and lower catalogs, online, and at Mrs. shipping costs. Fields kiosks. Their size makes them perfect for shareable moments like sleepovers, school Originally, King's Hawaiian projected the facility would begin to reach groups, and book clubs, or if you crave just a taste and not a full-size capacity by 2015, but demand for the nation's largest roll producer's cookie (though it's pretty hard to eat just one). bread and rolls jumped as household penetration and frequency of purchase continued to rise beyond expectations. Available at national grocery stores including Kroger this spring, Nibblers Cookies come in Milk Chocolate Chip, Peanut Butter, and Last year, the company broke ground to double the size of its existing Double Chocolate Fudge flavors, all fudge-dipped for an irresistible Oakwood bakery during the first half of this year. By 2015, King's new twist. Nibblers Cookies are packaged 15 to a box in foil-wrapped Hawaiian will open another facility - 120,000 square feet - that will trays for freshness, and will be priced in line with Mrs. Fields 8ct house an additional production line. In all, the company projects it will cookies. Interbake Foods is responsible for the manufacture and spend $100 million on its Georgia hub since moving there in 2011. sale of Nibblers Cookies and other Mrs. Fields branded pre-packaged cookies in retailers throughout North America. "By putting Nibblers Cookies right where customers do the rest of their grocery shopping, we're introducing this popular product to a whole new audience and making it easier than ever to grab a box and start sharing," says Kevin McDonough, President of Interbake Foods. For more information and locations for where Nibblers Cookies are sold, check out www.mrsfieldsnibblers.com. Blackhawk Network, Inc., a leading prepaid payment network, announced a new platform that allows customers to use various services using their Reloadit packs. The new Reloadit platform offers a secure online service called the Reloadit Safe. The Safe allows customers to digitally store their Reloadit packs, add money to multiple general-purpose reloadable (GPR) cards, schedule recurring loads of GPR card(s), and even pay PHOTO CREDIT: OURFAMILYFOODADVENTURES.COM 10 * IDDBA DAIRY-DELI-BAKE 2014 SPECIAL EDITION * instore bills. By using the Safe, consumers can pay many bills with their Reloadit Pack for only one purchase fee. http://www.mrsfieldsnibblers.com http://www.OURFAMILYFOODADVENTURES.COM

Table of Contents for the Digital Edition of inStore - IDDBA 2014

inStore - IDDBA 2014
Instore - May 2014
Editor's Note - The IDDBA Issue: The Consumer Puzzle
Table of Contents
News - On Our Radar
IDDBA Preview
Connecting the Dots - Attracting Shoppers
Bakery - Ingredients and Icings
Hy-Vee Cake Challenge
Cookies & Sweets
Dessert Trends
Bread Trends
Schnuck Markets at 75
Deli - The Future of Prepared Food
Sandwiches Sell
Spiced Up Sides and Salads
Pizza, an American Classic
Cheese - Merchandising
Specialty Flavors
Appetizers & Sides
Sandwich Creations
Packaging - Sustainability
Convenience
Equipment - Next Generation Ovens and More
Depositor Innovations
Product Trends
Ad Index
Next Up - Christmas and New Year's

inStore - IDDBA 2014