inStore - July/August 2014 - 12

consumer insights

TRENDING

Cookies

During the 52 weeks ending April 26, 2014,
nearly half of all bakery department dollar
sales were driven by desserts sales. Cookies
were the second largest contributor to dessert
dollar sales, behind cakes. Nearly 36% of U.S.
households purchased cookies from the
bakery department during this period. These
households purchased cookies on 2.9 trips
per year, roughly the same as the previous
year. Additionally cookies increased dollar
sales 3.4%, outpacing cake dollar growth.

Total US Cookies Dollar Share by Sub-Category
52 WEEKS ENDING 04/26/14

52.0%

Everyday Cookies

17.0%

Iced Cookies

8.2%

5.1%

Specialty Cookies

4.8%

Message Cookies

4.3%

Cookie Platters

1.7%

Mini Cookies

Bulk Cookies

Cookies Average Weekly Sales (per store) by Region

$1

$9

81
$9
98

,1
6
$1 4
,1
87

,3
$1

$1

7
$1 8
,4
0
0

52 WKS ENDING 04/26/14

,4
$1 54
,4
41

PREVIOUS YEAR

,1
7
$1 1
,1
85

The Central region topped sales performance
among the U.S. regions with an average of
$1,441 per store per week, while the West
region had the highest dollar growth in
cookies at 2%. The lowest contributor to
cookie sales nationally was the South region.

6.9%

$1

Nationally, cookie sales peaked before the
December holidays and during Valentine's
Day. The week prior to Christmas (the week
ending December 21, 2013) posted the largest
sales with an average of $2,359 per store. The
week of Valentine's Day (the week ending
February 15, 2013), cookies sales sold an
average of $1,757 per store per week.

Other Cookies

The top-selling cookies were everyday
cookies, which include varieties such as
chocolate chip, sugar and oatmeal raisin
cookies. Everyday cookies sold an average
of $616 per store per week, a decrease of 0.3%
from the previous year.

TOTAL U.S.

CENTRAL REGION

EAST REGION

SOUTH REGION

WEST REGION

Total US Cookies Average Sales (per store) Per Week
PREVIOUS YEAR

52 WKS ENDING 4/26/14

$1650.00
$1550.00
$1450.00
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.

$1250.00

FreshFacts Point-of-Sale Data: 52 weeks ending 4/26/14 key U.S.
grocery, mass/supercenter and club chains

$1050.00

FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending
4/19/14 grocery channel only
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com

12 * JUL + AUG 2014 * instore

$1350.00
$1150.00
$950.00
$850.00
5/5/2013
7/5/2013
9/5/2013
11/5/2013
1/5/2014
3/5/2014
6/5/2013
8/5/2013
10/5/2013
12/5/2013
2/5/2014
4/5/2014



inStore - July/August 2014

Table of Contents for the Digital Edition of inStore - July/August 2014

inStore - July/August 2014
Editor's Note - Healthy Lifestyles
What's in store for March + April
Table of Contents
News - On Our Radar
Consumer Insights - Trending: Cookies
Trending - Deli Salads
Supplements to Your Traditional Offerings
Pasta Salads
Consumer Trends - Consider Lower Sodium
Shopper Demographics - The Healthy Lifestyle Consumer
Regulating Trans Fats
The Super Bowl - Football Parties
Merchandising Tips
Valentine's Day - Maximizing Sales
Ideas for Increasing Your Valentine’s Day Sales
Fondue - Double Dip
Packaging Spotlight - Rotisserie Chicken
Product Trends - First to Market
Product Showcase/Ad Index
Next Up: Easter and Purchasing Triggers
inStore - July/August 2014 - inStore - July/August 2014
inStore - July/August 2014 - 2
inStore - July/August 2014 - Editor's Note - Healthy Lifestyles
inStore - July/August 2014 - 4
inStore - July/August 2014 - 5
inStore - July/August 2014 - What's in store for March + April
inStore - July/August 2014 - 7
inStore - July/August 2014 - Table of Contents
inStore - July/August 2014 - 9
inStore - July/August 2014 - News - On Our Radar
inStore - July/August 2014 - 11
inStore - July/August 2014 - Consumer Insights - Trending: Cookies
inStore - July/August 2014 - 13
inStore - July/August 2014 - 14
inStore - July/August 2014 - 15
inStore - July/August 2014 - 16
inStore - July/August 2014 - 17
inStore - July/August 2014 - Trending - Deli Salads
inStore - July/August 2014 - 19
inStore - July/August 2014 - Supplements to Your Traditional Offerings
inStore - July/August 2014 - 21
inStore - July/August 2014 - Pasta Salads
inStore - July/August 2014 - 23
inStore - July/August 2014 - Consumer Trends - Consider Lower Sodium
inStore - July/August 2014 - 25
inStore - July/August 2014 - Shopper Demographics - The Healthy Lifestyle Consumer
inStore - July/August 2014 - 27
inStore - July/August 2014 - 28
inStore - July/August 2014 - 29
inStore - July/August 2014 - 30
inStore - July/August 2014 - 31
inStore - July/August 2014 - 32
inStore - July/August 2014 - 33
inStore - July/August 2014 - 34
inStore - July/August 2014 - 35
inStore - July/August 2014 - Regulating Trans Fats
inStore - July/August 2014 - 37
inStore - July/August 2014 - The Super Bowl - Football Parties
inStore - July/August 2014 - 39
inStore - July/August 2014 - 40
inStore - July/August 2014 - Merchandising Tips
inStore - July/August 2014 - 42
inStore - July/August 2014 - 43
inStore - July/August 2014 - Valentine's Day - Maximizing Sales
inStore - July/August 2014 - Ideas for Increasing Your Valentine’s Day Sales
inStore - July/August 2014 - 46
inStore - July/August 2014 - 47
inStore - July/August 2014 - 48
inStore - July/August 2014 - 49
inStore - July/August 2014 - Fondue - Double Dip
inStore - July/August 2014 - 51
inStore - July/August 2014 - 52
inStore - July/August 2014 - 53
inStore - July/August 2014 - Packaging Spotlight - Rotisserie Chicken
inStore - July/August 2014 - 55
inStore - July/August 2014 - Product Trends - First to Market
inStore - July/August 2014 - Product Showcase/Ad Index
inStore - July/August 2014 - Next Up: Easter and Purchasing Triggers
inStore - July/August 2014 - 59
inStore - July/August 2014 - 60
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