instore - March + April 2015 - 16

shopper demographics

Deli Prepared Salads

PREVIOUS YEAR

EAST REGION

5.

0
%
5.
3%

9%

5.

8%
5.

6%

5.

5.

6%

3%
6.

1%
6.

6%
5.
8%

5.

CENTRAL REGION

SOUTH REGION

WEST REGION

52 WKS ENDING 1/31/15

TOTAL U.S.

$7 1
99

CENTRAL REGION

PREVIOUS YEAR

EAST REGION

SOUTH REGION

2
44
$6
0

$5

20

$6

$5

96

0
$8

$7

64

Deli Prepared Salads Average Weekly Sales (per store) by Region

20

During the latest 52 weeks, the highest selling
week for deli prepared salads was the week of
the Fourth of July holiday (the week ending
July 4, 2014) at $3,265 per store. The second
highest selling week the week of the Memorial
Day holiday (the week ending May 31, 2014) at
$3,024 per store.

TOTAL U.S.

$7

Nationally, the Central region posted the
largest contribution to deli sales at 11.5%,
followed by the South region at 9.5%. The
Central region also posted the highest average
sales at $2,796 per store per week, up 7.1%.
Each of the U.S. regions posted average dollar
growth compared to the previous year.

Deli Prepared Salads Dollar Contribution to Bakery Sales by Region

39
$6
70

Deli prepared salads contributed 9.1% to
deli department dollar sales during the 52
weeks ending January 31, 2015. Deli prepared
salads averaged $2,273 per store per week, an
increase of 6.1% versus the prior year. Within
deli prepared salads, potato salad accounted
for 19.1% of sales, followed deli salad bar and
chicken salad.

$6

TRENDING

WEST REGION

52 WKS ENDING 1/31/15

Total U.S. Deli Prepared Salads Average Sales (per store) Per Week
PREVIOUS YEAR

52 WKS ENDING 1/31/15

$3000.00

$3000.00

$2500.00

This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
FreshFacts Point-of-Sale Data: 52 weeks ending 1/31/15 key U.S.
grocery, mass/supercenter and club chains
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com

16 * MAR + APR 2015 * instore

$2000.00

$1500.00
2/8/2014
4/8/2014
6/8/2014
8/8/2014
10/8/2014
12/8/2014
3/8/2014
5/8/2014
7/8/2014
9/8/2014
11/8/2014
1/8/2015

Table of Contents for the Digital Edition of instore - March + April 2015

instore - March + April 2015
Editor's Note - Knowing Hispanics: Authenticity is Key
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Trending Pie
Trendspotting - Muffin Inclusion
Trending - Deli Prepared Salads
Trendspotting - Hispanic Snacks
Consumer Insights - Babyboomers
Diet Trends - Consider Whole Grains
Hispanic Influence
Success Stories
Merchandising - Wedding Season
Top 10 Trends for 2015
Seasonal Promotions - Prepare for the Scary Season
Specialty Foods - Italian Meats
Specialty Cheese - Promoting Hispanic Cheeses
Packaging Trends - RPC Guidelines
Product Trends - First to Market
Product Showcase
Next Up/Ad Index

instore - March + April 2015