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merchandising $29, 858 TOP 10 TRENDS FOR 2015 O According to The Knot, a leading online wedding resource, reports the top 10 trends in weddings for 2015 include Coachella-esque festival inspired weddings with macramé ceremony backdrops and bohemian influences to luxurious, white tie elements. "Couples are finding wedding inspiration literally everywhere-celebrity weddings, music festivals and fashion runway shows, and they're infusing their personalities into all aspects of the wedding. This year, it will include fashion-forward jumpsuits instead of traditional wedding dresses, unique wedding venues or a return to formality with opulent, dramatic details," says Rebecca Dolgin, editor-in-chief for The Knot. "Couples are embracing technology, using drones for aerial photos, GoPro cameras, and selfie sticks, as well as mobile apps like The Knot Wedding Planner App, TaskRabbit, registry managers and honeymoon itineraries." Wild West Weddings The big theme of the year is inspired by ranches and lots of leather accents. The details are personal and elevated, but the party has a fun, relaxed vibe. A rustic ranch sets the scene for details like antler motifs, distressed lounges with cowhide rugs and wildflower bouquets. Mix in leather elements to contrast the soft and romantic wedding details in accents like the napkin belly band. Guests can sip on specialty craft beers or mix their own heirloom bourbon cocktails in a copper mug. Your attire can echo the Wild West look in a long-sleeve dress with subtle lace embellishments and an ethereal illusion neckline. Average Wedding Cost (excluding the honeymoon) Foodie Installations Food and drink are taking center stage at weddings this year in an outrageous way. We're talking hanging salad stations, donut dessert walls that double as escort cards and beer-garden-inspired stations, complete with beer steins made of ice. You could ask your caterer to help you come up with creative ideas or hire a food stylist to dream up something over-the-top. Wedding Jumpsuits and Statement-Making Separates and Accessories Wedding dress designers like Houghton, Delphine Manivet and Theia are giving the traditional dress a new edge that is celebrity inspired. Remember Olivia Palermo's chic shorts with a tulle overlay and Solange Knowles' jumpsuits? If that's too much of a departure from tradition, brides can look to the latest accessory trends, which involve bold add-ons such as top hats, ear cuffs and lace gloves. Unexpected Wedding Venues More couples in 2015 will look to unexpected locations for their wedding venue, like castles, private estates, museums and even caves (yep, you read that right, as one in Bowling Green, Kentucky, is crazybeautiful). The best part about a unique venue choice is you don't have to go overboard on all the décor. You can let the space speak for itself. Keep in mind that if you go this way, the logistics may be trickier than in a traditional wedding venue. The Third Dress Why have one dress when you can have three? We've heard of brides changing their dress for the reception or late night for the after-party. Now, fashion-forward brides are choosing three different gowns for each part of the day: a ball gown for the ceremony, a sleek sheath for the reception, and then a short, feathery minidress for the after-party. 138 Average Number of Wedding Guests Drone Wedding Photos and GoPro Videos Some photographers are getting in on the action by using drones to capture aerial shots, like the view of the wedding ceremony from overhead and the amazing scenery. Videographers are doing it too by bringing along GoPro cameras to the wedding in addition to their video cameras. The cool part about these is that they can be attached to a "selfie stick" to get ultra-creative shots of wedding guests on the dance floor and record guests' candid reactions as they enter the reception. instore * MAR + APR 2015 * 35

Table of Contents for the Digital Edition of instore - March + April 2015

instore - March + April 2015
Editor's Note - Knowing Hispanics: Authenticity is Key
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Trending Pie
Trendspotting - Muffin Inclusion
Trending - Deli Prepared Salads
Trendspotting - Hispanic Snacks
Consumer Insights - Babyboomers
Diet Trends - Consider Whole Grains
Hispanic Influence
Success Stories
Merchandising - Wedding Season
Top 10 Trends for 2015
Seasonal Promotions - Prepare for the Scary Season
Specialty Foods - Italian Meats
Specialty Cheese - Promoting Hispanic Cheeses
Packaging Trends - RPC Guidelines
Product Trends - First to Market
Product Showcase
Next Up/Ad Index

instore - March + April 2015