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industry research Dips, spreads, toppings Deli Dips/Spreads/Toppings Dollar Contribution to Deli Sales by Region 4. 1% 4. 8% 5. 0 % 4. 4. 1% 5. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Deli Dips/Spreads/Toppings Average Weekly Sales (per store) by Region CENTRAL REGION EAST REGION 4 $1 9 ,2 0 9 $9 TOTAL US SOUTH REGION ,0 $1 83 $1 ,1 0 3 $1 $1 ,2 5 $1 8 ,4 0 ,3 6 $1 6 ,4 42 52 WKS ENDING 04/25/15 3 PREVIOUS YEAR $1 During the latest 52 weeks, the highest selling week for deli deli dips/spreads/toppings was the week of the Fourth of July holiday (the week ending December 27, 2014) at $1,502 per store. The second highest selling week was the the week of the Super Bowl (the week ending February 7, 2015) at $1,477 per store. TOTAL US ,1 0 $1 9 ,2 35 Nationally, the Central region had the highest contribution to deli sales at 5.7 percent, followed by the South region at 5 percent. The East region posted the highest average deli dips/spreads/toppings sales at $1,442 per store per week, up 5.6 percent from the previous year. Each of the US regions posted average dollar growth compared to the previous year. 7% 4. 9% 52 WKS ENDING 04/25/15 5% 5. 7% PREVIOUS YEAR 7% 4. 9% Deli dips/spreads/toppings contributed 4.9 percent to deli department dollar sales during the 52 weeks ending April 25, 2015. Deli dips/ spreads/topping averaged $1,235 per store per week, an increase of 11.3 percent versus the prior year. Within deli dips/spreads/toppings, hummus accounted for 49.6 percent of sales, followed by dips and salsa. 4. TRENDING WEST REGION Deli Dips/Spreads/Toppings Average Sales (per store) Per Week PREVIOUS YEAR 52 WKS ENDING 4/25/15 $1500.00 $1400.00 $1300.00 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 4/25/15 key U.S. grocery, mass/supercenter and club chains For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 16 * JUNE 2015 * instore $1200.00 $1100.00 $1000.00 5/5/2014 7/5/2014 9/5/2014 11/5/2014 1/5/2015 3/5/2015 6/5/2014 8/5/2014 10/5/2014 12/5/2014 2/5/2015 4/5/2015

Table of Contents for the Digital Edition of instore - June 2015

instore - June 2015
Editor's Note - Answering the Challenge
What's Ahead
Table of Contents
News - On Our Radar
Industry Research - Trending Donuts
Trendspotting: Pies
Trending Dips, Spreads, Toppings
Trendspotting: Sushi
Consumer Insights - Generation X
Diet Trends - Consider Trans Fat Free
Shopper Demographics - Still Getting Healthier
Nutrition Statistics
Seasonal Promotions - Trading Up for the Holidays
Specialty Foods - Asian Cuisine Takes Hold
Product Spotlight - Sweet Snacking
Specialty Cheese - French Cheese
Equipment - Labor Savers
Product Trends
Next Up
Product Showcase/Ad Index

instore - June 2015