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shopper demographics Deli Meat . 27 1% .9 % 15 19 .2 15 % .2 % .3 19 % .2 % 28 .3 22 % .1 % 22 .8 20 % .7 % 20 CENTRAL REGION EAST REGION PREVIOUS YEAR SOUTH REGION WEST REGION 52 WKS ENDING 07/25/15 $9 ,0 $9 84 ,5 69 Deli Meat Average Weekly Sales Per Store by Region CENTRAL REGION EAST REGION SOUTH REGION $3 $4 TOTAL US ,4 $3 73 ,8 54 ,0 $4 50 ,3 37 ,1 2 $5 7 ,4 89 During the latest 52 weeks, the highest selling week for deli meat was the week following the Fourth of July holiday (the week ending July 18, 2015) at $5,597 per store. The second highest selling week the week of the Fourth of July holiday (the week ending July 4, 2015) at $5,595 per store. TOTAL US $5 Nationally, the East region posted the largest contribution to deli sales at 27.9 percent, followed by the Central region at 22.1 percent. The East region also posted the highest average sales at $9,569 per store per week, up 5.3 percent. Each of the US regions posted average dollar growth compared to the previous year. The West region posted the highest increase, up 11 percent to $3,854 per store per week. Deli Meat Dollar Contribution to Deli Sales by Region ,9 $5 21 ,2 67 Deli meat contributed 20.7 percent to deli department dollar sales during the 52 weeks ending October 25, 2015. Deli meat averaged $5,267 per store per week, an increase of 7 percent versus the prior year. Within deli meat, deli bulk meat accounted for 83.3 percent of sales, followed by deli pre-sliced meat at 12.7 percent and specialty deli meat at 4 percent. $4 TRENDING WEST REGION Total US Deli Meat Dollar Share by Sub-category 52 Wks Ending 7/25/15 83.3% Deli Bulk Meat 12.7% Deli Pre-Sliced Meat This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 7/25/15 key U.S. grocery, mass/supercenter and club chains For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 16 * SEPT + OCT 2015 * instore 4% Specialty Deli Meat

Table of Contents for the Digital Edition of instore - Sept + Oct 2015

instore - September + October 2015
Editor's Note - Fresh in Focus
What's Ahead
Table of Contents
News - On Our Radar
Trending - Breads and Rolls
Trending Deli Meat
The Future of Celebrations
Consumer Insights - A New Consumer Group Worth Watching
Diet Trends - Consider Non-GMO
Commissary Insider - Insight Insider: The FreshOne Advantage
Research and Development: Culinary-Inspired Convenience Foods
Sandwich Spotlight: Veg-centric Sandwiches
Assembling Foods: Safety First
Feature Profile: Dunford Bakers
Shopper Demographics - How They Shop
Equipment Solutions - The Case for Hot Foods
Valentine's Day - Ready Your Heart
Flavor Trends - What's Trending in Chocolate
Product Spotlight - Rising Trends
Specialty Cheese - Communal Cheese
Product Trends
Product Showcase/Ad Index

instore - Sept + Oct 2015