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shopper demographics Deli Prepared Foods Deli Entrees Dollar Contribution to Department Sales by Region 7. 7. 1% 3% 6. 6. 2% 6. % 5. 7% 6. 0 6% 52 WKS ENDING 09/26/15 6% PREVIOUS YEAR 4% 6. 5% Deli prepared foods made up 57.8% of U.S. deli department sales during the latest 52 weeks ending September 26, 2015. During this time, deli entrees was the third highest-selling deli prepared food variety at $1,666 per store per week, an 8.9% increase compared to the previous year. Volume sales increased 5.5% compared to the previous year. 6. TRENDING CENTRAL REGION EAST REGION TOTAL US WEST REGION ,0 1 $1 3 ,0 87 $1 $1 $1 ,4 6 $1 6 ,5 65 ,2 0 $1 4 ,2 74 52 WKS ENDING 09/26/15 $1 Of the 13 deli entrée varieties, all but three increased average dollar sales during the latest 52 weeks. Other entrees was the top selling variety (includes products like kabobs, gyros, and veal), and increased average dollar sales 10.1% during this period. Pasta entrees, the third-highest selling variety, increased average dollar sales 12.5% compared to the previous year. SOUTH REGION ,3 6 $1 4 ,4 58 PREVIOUS YEAR ,1 9 $1 3 ,2 72 Deli entrée sales peaked during holiday months, with the highest-selling week for deli entrees occurring the week of the Thanksgiving holiday (the week ending November 29, 2014) at $2,672 per store, followed by the week of Christmas (the week ending December 27, 2014) at $1,872 per store. TOTAL US $1 Regionally, deli entrees posted the highest contribution to total deli department sales in the West region at 7.6%. The West region posted average sales of $1,948 per store per week, up 10.3% compared to the previous year. The highest average sales occurred in the East region, at $2,178 per store per week, up 6.7% compared to the previous year. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Total US Deli Entrees Average Sales (per store) Per Week PREVIOUS YEAR 52 WKS ENDING 9/26/15 $1800.00 $1700.00 $1600.00 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 9/26/15 key U.S. grocery, mass/supercenter and club chains For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 16 * NOV + DEC 2015 * instore $1500.00 $1400.00 $1300.00 10/5/2014 12/5/2014 2/5/2015 4/5/2015 6/5/2015 8/5/2015 11/5/2014 1/5/2015 3/5/2015 5/5/2015 7/5/2015 9/5/2015

Table of Contents for the Digital Edition of instore - Nov + Dec 2015

instore - Nov + Dec 2015
Editor's Note - Channel Blurring
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Cookies
Deli Prepared Foods
Smaller Households
Commissary Insider - Insight Insider
Preserving Color in Ready-To-Eat Meats
Big Gains for Ancient Grains
Proactive Defense
Deli & Cheese Slicers
Metal Detection
Deli Trends - Clean Eating
Adapting to Change - Foodservice Trends
Growing Movement - Free-form category explodes
Specialty in the Bakery - Artisan bread displays
Be Competitive - Lunchtime
Product Spotlight - Cookies, candies & sweets
Specialty Cheese - Pizza cheeses
Product Trends - First to Market
Product Showcase
Next Up/Ad Index

instore - Nov + Dec 2015