instore - Nov + Dec 2015 - (Page 32)
free-from
category explodes
by John Unrein
T
he race is on to lure more shoppers seeking out free-from products in the deli and bakery marketplace. For one key reason,
consumers today are managing their health through the food
choices they make at the supermarket and convenience store.
The US household manages, on average, 9.6 different health conditions,
according to The Hartman Group's new Health & Wellness 2015 report.
Consumers are actively treating 3.4 health conditions and proactively
preventing 6.2 health conditions.
The report finds that the number one health condition America's
consumers are concerned with is the issue of weight management:
more than half of consumers (58 percent) are either treating (26
percent) or preventing (32 percent) "being overweight."
"Not being overweight is a very prevalent health and wellness priority
for so many of America's consumers," says Laurie Demeritt, CEO of The
Hartman Group. "However, many have not yet experienced negative
impact from the extra pounds they carry, so many allow themselves to
be lulled into a sense of complacency. Relative comparisons to family
and community, who likely have similar health issues, can also make
accurate self-assessment difficult."
Recognizing the increased consumer demand for better-for-you foods,
Dietz & Watson unveiled "Originals," a new line of antibiotic-free and
organic deli meats and cheeses free from rBST, a bovine growth hormone.
The company's new line features antibiotic-free ham, turkey breast and
roast beef deli meats, organic turkey breast meat and beef hot dogs, rBSTfree Swiss, cheddar and provolone cheeses.
"One of the main reasons for our
success over the past 75 years has
been our ability to not only react to
consumer demands, but to anticipate
them, so we have been working hard
on perfecting the Originals product
line for years."
Lauren Eni, vice president of brand strategy at Dietz & Watson
As a result of today's consumer climate, deli and bakery suppliers are
rolling out new products geared for their needs.
32 * NOV + DEC 2015 * instore
Table of Contents for the Digital Edition of instore - Nov + Dec 2015
instore - Nov + Dec 2015
Editor's Note - Channel Blurring
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Cookies
Deli Prepared Foods
Smaller Households
Commissary Insider - Insight Insider
Preserving Color in Ready-To-Eat Meats
Big Gains for Ancient Grains
Proactive Defense
Deli & Cheese Slicers
Metal Detection
Deli Trends - Clean Eating
Adapting to Change - Foodservice Trends
Growing Movement - Free-form category explodes
Specialty in the Bakery - Artisan bread displays
Be Competitive - Lunchtime
Product Spotlight - Cookies, candies & sweets
Specialty Cheese - Pizza cheeses
Product Trends - First to Market
Product Showcase
Next Up/Ad Index
instore - Nov + Dec 2015
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