instore - February 2016 - (Page 19)
Winning the
foodservice
dollar
By Ryan Atkinson
I
t wasn't all that long ago that a consumer's decision to purchase a
prepared meal was bad news for the retailer.
Once the call was made to skip the kitchen and go for a hasslefree dinner, supermarkets were all but pushed out of the picture.
Restaurants - be they fast casual, quick service, high end or otherwise
- were basically guaranteed to be the recipients of the dollars the
consumer had decided to part with for that meal.
To borrow a phrase from a well-known folk singer, the times, they're
changing.
"The idea of supermarkets being an option for meals is starting to
According to FMI, growth in retail fresh prepared meals is outpacing the
restaurant industry.
propel at a quicker speed," says Rick Stein, vice president of fresh foods
for the Food Marketing Institute (FMI). "One of the data points that
Technomic found was as short as six years ago, when you did a survey
of consumers and you asked them to name the top 10 places where
they may eat, you might have found one supermarket. Here we are six
years later and four out of 10 are supermarkets."
Perhaps a few years ago, regional differences altered the landscape.
Consumers in Upstate New York, for example, were familiar with
stores like Wegmans and their foodservice offerings. But consumers
instore * FEBRUARY 2016 * 19
Table of Contents for the Digital Edition of instore - February 2016
instore - February 2016
Editor's Note - Prepared Foods
Table of Contents
News - On Our Radar
Product Spotlight - Cakes
Product Knowledge - Belly up to the bar
Merchandising - Breakfast to go
Commissary Insider - Insight Insider
Food Safety - Foolproof Your HACCP Plan
Equipment - Either Way You Slice It
Product Category Spotlight - Score with Salads
Packaging - Future Solutions
Operations and Logistics - Communication and Service
Retail Foodservice - Winning the foodservice dollar
Specialty Insights - Healthy Italian meats
Equipment & Packaging - Fresh and warm
Product Trends - First to market
Product Showcase
Ad Index
instore - February 2016
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