equipment & packaging
LATEST INNOVATION
Packaging
But just as important as any of these is the
way the packaging presents the actual
product - it's the first thing shoppers see.
Deli and prepared food packaging serves some important roles. It
needs to be durable and reliable while providing the best and latest in
food safety technology. It also should provide retailers some degree of
space-saving benefit, whether it's in shipping, storing or on the shelf.
"Packaging plays a huge role in driving
impulse sales for consumers," says Jason
Horbac, assistant product manager for Sabert. "It can enhance the food
and make it look even more premium. That's something we take a lot
of pride in with the designs or our bases. We want to show the food off.
That's what packaging should do."
NOVOLEX
Novolex struck a balance of product visibility
and branding space with its line of C-Thru
Display Bags.
64% tried a product because the
packaging caught their eye on the shelf
41% purchased a product again
because of the packaging
36% switched brands because of the
negative experience with new packaging
29% researched more information
about a product because of the packaging
SOURCE: MWV PACKAGING MATTERS
28 * SEPTEMBER 2016 * instore
22% wrote an online review that
mentioned packaging
TIMOTHY MASTERS - FOTOLIA / ADOBE STOCK
PACKAGING
IMPACTS
SHOPPING
BEHAVIORS
Table of Contents for the Digital Edition of instore - September 2016