instore - September 2016 - 29
equipment & packaging
The right packaging can do much more than just protect a retailer's
food until it's opened by the consumer. It can help build a connection
between the two parties.
"The differentiating of your packaging is something that's a lot more
important today than in the past," says Barak Bright, director of product
innovation-paper for Novolex. "Your total story of what your product
is, well packaging is a key part of that. You can't tell the entire story
without packaging being an influence on the story."
That's the goal with the new C-Thru Display Bags from Novolex. When
retailers want to use something different to break up a sea of resin,
they often had to do so at the cost of product visibility. The C-Thru bags
feature a wide-view panel that offers a dominant view of the food while
also allowing room for branding and, as Bright says, storytelling.
"I think one of the things flexible packaging has lacked is visibility,"
Bright says. "That's no longer the case. We've kind of broken through the
barrier. Now we're in a situation where we can provide more eye contact
visibility than any other flexible package on the market, which is cool."
The packaging can also help convey the more artisanal or homemade
feeling that consumers are looking for in this market. Bright says it
passes his lighthearted way of gauging how consumers might look at
the product.
"I call it Grandma vs. The Robots," Bright says. "Did grandma make this
product or did a robot make it? It sounds kind of silly, but that's what
we're trying to convey with natural crafts and paper. A lot of what we
see for consumer preference today in Generation Z and millennials is
they're obviously looking for choices that fit their ideals. When they
"When they see something that looks
less processed and more homemade
and has more of a local feel, that's big."
Barak Bright, Novalex
C-Thru
Display Bags:
Maximize Visibility
™
*
Drive Impulse Sales
*
Portable "Grab-n-Go"
Style Design
*
Premium Choice
for Merchandising
Contact your local Bagcraft representative at www.Bagcraft.com/rep
instore * SEPTEMBER 2016 * 29
http://www.Bagcraft.com/rep
Table of Contents for the Digital Edition of instore - September 2016
instore - September 2016
Editor's Note - Teamwork: Natural partnerships
Table of Contents
News - On our radar
Spotlight - By the numbers: Deli soups
Cover story - Let's work together
Product Correlation Strategies
Commissary Insider - September 2016
Insight Insider - Freshway Foods
Food Safety - FSMA's Sanitary Transportation Rule
Equipment - Making conveyors fit
Product Category Spotlight - Prepared deli side dishes and salads
Technology - Luminometer monitoring
Research and development - Functional ingredients for nutrition fortification
Preview - What's in store at IBIE?
Feature - Bringing the heat
Specialty Insights - Consider: Yogurt parfaits
Equipment & Packaging - Latest innovation: Packaging
Product Knowledge - Need to know: Waffles on the go
Merchandising - On display: Resurrecting cupcakes
Product Trends - First to Market
Product Showcase
Ad Index
instore - September 2016 - instore - September 2016
instore - September 2016 - 2
instore - September 2016 - Editor's Note - Teamwork: Natural partnerships
instore - September 2016 - 4
instore - September 2016 - 5
instore - September 2016 - Table of Contents
instore - September 2016 - 7
instore - September 2016 - News - On our radar
instore - September 2016 - 9
instore - September 2016 - Spotlight - By the numbers: Deli soups
instore - September 2016 - 11
instore - September 2016 - Cover story - Let's work together
instore - September 2016 - 13
instore - September 2016 - 14
instore - September 2016 - Product Correlation Strategies
instore - September 2016 - 16
instore - September 2016 - 17
instore - September 2016 - Insight Insider - Freshway Foods
instore - September 2016 - CI2
instore - September 2016 - CI3
instore - September 2016 - CI4
instore - September 2016 - CI5
instore - September 2016 - Food Safety - FSMA's Sanitary Transportation Rule
instore - September 2016 - CI7
instore - September 2016 - CI8
instore - September 2016 - CI9
instore - September 2016 - CI10
instore - September 2016 - CI11
instore - September 2016 - Equipment - Making conveyors fit
instore - September 2016 - CI13
instore - September 2016 - Product Category Spotlight - Prepared deli side dishes and salads
instore - September 2016 - CI15
instore - September 2016 - Technology - Luminometer monitoring
instore - September 2016 - CI17
instore - September 2016 - CI18
instore - September 2016 - CI19
instore - September 2016 - Research and development - Functional ingredients for nutrition fortification
instore - September 2016 - CI21
instore - September 2016 - CI22
instore - September 2016 - CI23
instore - September 2016 - CI24
instore - September 2016 - 18
instore - September 2016 - Preview - What's in store at IBIE?
instore - September 2016 - 20
instore - September 2016 - 21
instore - September 2016 - Feature - Bringing the heat
instore - September 2016 - 23
instore - September 2016 - 24
instore - September 2016 - 25
instore - September 2016 - Specialty Insights - Consider: Yogurt parfaits
instore - September 2016 - 27
instore - September 2016 - Equipment & Packaging - Latest innovation: Packaging
instore - September 2016 - 29
instore - September 2016 - 30
instore - September 2016 - 31
instore - September 2016 - Product Knowledge - Need to know: Waffles on the go
instore - September 2016 - 33
instore - September 2016 - 34
instore - September 2016 - 35
instore - September 2016 - Merchandising - On display: Resurrecting cupcakes
instore - September 2016 - 37
instore - September 2016 - 38
instore - September 2016 - 39
instore - September 2016 - Product Trends - First to Market
instore - September 2016 - Product Showcase
instore - September 2016 - Ad Index
instore - September 2016 - 43
instore - September 2016 - 44
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