instore - May 2017 - 10
product knowledge
CATEGORY UPDATE
Artisan breads
In-store bakeries have continued sales growth, but sales of freshbaked bread sold in those bakeries has not kept pace. According to
the IDDBA's What's in Store 2017, bakery bread sales have not only
remained flat, they have declined in some instances.
Part of that, according to Scott Fox, vice-president of bakery operations
for Dorothy Lane Market, can be attributed to competition from local
artisan bread shops and fast-casual bakery cafes. Those shops bake
fresh bread daily, building trust within their customer base. That trust,
Fox says, is vital in the increase of in-store bakery sales.
"Our products have to have integrity everyday if we want our
customers to trust us," he says.
Fox noted at last year's IDDBA the recent flat sales of bread, a change in
direction of 18 years of substantial growth. To grow sales of fresh-baked
artisan breads - which are usually pricier and have a shorter shelf life
than other varieties - Fox suggests downsizing. Instead of selling the
full loaf of bread, offer half-loaves and smaller sizes.
"In our mind, we would rather sell a customer a half loaf and for them
to be satisfied and come back more often for another half loaf" Fox said.
"Bakery bread buyers are mostly smaller households with higher than
average income. We think they appreciate the quality and value."
Fox noted the average age range of a typical ISB bread shopper
is 65-plus. Store must continue to explore ways to connect with
younger shoppers to encourage them to frequent their department.
He also stresses the importance of regular baking and the impact it has
on customer trust.
"For us, it's the fact that we make all our artisan breads fresh seven
days a week," he says. "I think we have the customer's confidence that
when they come in to buy a loaf of bread, they know it's baked today.
"Some of this may well stem from
lingering economic concerns, as
disposable income levels have yet to
regain much of ground lost during the
recession,"
10 * MAY 2017 * instore
SOURCE
Billy Roberts, Mintel Group, Ltd.
Table of Contents for the Digital Edition of instore - May 2017
instore - May 2017
Editor's note - RETAIL FOODSERVICE: Meaningful work
CONTENTS
SPOTLIGHT - BY THE NUMBERS: Pizza
Product knowledge - CATEGORY UPDATE: Artisan breads
Specialty insights - CONSIDER: Smaller stores, more choices
Cover story - One-on one with Jewel Hunt
Feature - EMBRACING CHANGE
Feature - Speaker lineup
Feature - Something for everyone
Commissary Insider
Insight Insider: Commissaries continue their meteoric rise
Equipment: Keeping freezing operations efficient
Product Category Spotlight: Cookies catering to cravings
Packaging: Bag closure machines
Research and Development The push for non-GMO
Feature - Anuga 2017
News - Need to know
Packaging partnership targets sustainability
Frozen foods flat again
Supermarkets stealing restaurant dollars
Study: More shoppers staying on the perimeter
Feature - Hard labor
Feature - Packaging trust
Merchandising - ON DISPLAY: Clean label desserts
ON DISPLAY - Promotion Ideas
Product trends
Product showcase
AD INDEX
instore - May 2017 - instore - May 2017
instore - May 2017 - 2
instore - May 2017 - FC - 1
instore - May 2017 - FC - 2
instore - May 2017 - Editor's note - RETAIL FOODSERVICE: Meaningful work
instore - May 2017 - 4
instore - May 2017 - 5
instore - May 2017 - CONTENTS
instore - May 2017 - 7
instore - May 2017 - SPOTLIGHT - BY THE NUMBERS: Pizza
instore - May 2017 - 9
instore - May 2017 - Product knowledge - CATEGORY UPDATE: Artisan breads
instore - May 2017 - 11
instore - May 2017 - 12
instore - May 2017 - 13
instore - May 2017 - 14
instore - May 2017 - 15
instore - May 2017 - Specialty insights - CONSIDER: Smaller stores, more choices
instore - May 2017 - 17
instore - May 2017 - 18
instore - May 2017 - 19
instore - May 2017 - Cover story - One-on one with Jewel Hunt
instore - May 2017 - 21
instore - May 2017 - 22
instore - May 2017 - 23
instore - May 2017 - Feature - EMBRACING CHANGE
instore - May 2017 - 25
instore - May 2017 - 26
instore - May 2017 - 27
instore - May 2017 - Feature - Speaker lineup
instore - May 2017 - 29
instore - May 2017 - 30
instore - May 2017 - 31
instore - May 2017 - 32
instore - May 2017 - 33
instore - May 2017 - 34
instore - May 2017 - 35
instore - May 2017 - 36
instore - May 2017 - 37
instore - May 2017 - Feature - Something for everyone
instore - May 2017 - 39
instore - May 2017 - 40
instore - May 2017 - 41
instore - May 2017 - 42
instore - May 2017 - Insight Insider: Commissaries continue their meteoric rise
instore - May 2017 - com - 2
instore - May 2017 - com - 3
instore - May 2017 - com - 4
instore - May 2017 - com - 5
instore - May 2017 - Equipment: Keeping freezing operations efficient
instore - May 2017 - com - 7
instore - May 2017 - Product Category Spotlight: Cookies catering to cravings
instore - May 2017 - com - 9
instore - May 2017 - com - 10
instore - May 2017 - com - 11
instore - May 2017 - Packaging: Bag closure machines
instore - May 2017 - com - 13
instore - May 2017 - Research and Development The push for non-GMO
instore - May 2017 - com - 15
instore - May 2017 - com - 16
instore - May 2017 - Feature - Anuga 2017
instore - May 2017 - News - Need to know
instore - May 2017 - 45
instore - May 2017 - Study: More shoppers staying on the perimeter
instore - May 2017 - 47
instore - May 2017 - Feature - Hard labor
instore - May 2017 - 49
instore - May 2017 - 50
instore - May 2017 - 51
instore - May 2017 - 52
instore - May 2017 - 53
instore - May 2017 - 54
instore - May 2017 - 55
instore - May 2017 - Feature - Packaging trust
instore - May 2017 - 57
instore - May 2017 - 58
instore - May 2017 - 59
instore - May 2017 - 60
instore - May 2017 - 61
instore - May 2017 - 62
instore - May 2017 - 63
instore - May 2017 - Merchandising - ON DISPLAY: Clean label desserts
instore - May 2017 - 65
instore - May 2017 - 66
instore - May 2017 - 67
instore - May 2017 - 68
instore - May 2017 - 69
instore - May 2017 - 70
instore - May 2017 - 71
instore - May 2017 - ON DISPLAY - Promotion Ideas
instore - May 2017 - 73
instore - May 2017 - 74
instore - May 2017 - 75
instore - May 2017 - 76
instore - May 2017 - 77
instore - May 2017 - Product trends
instore - May 2017 - 79
instore - May 2017 - Product showcase
instore - May 2017 - 81
instore - May 2017 - AD INDEX
instore - May 2017 - 83
instore - May 2017 - 84
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