instore - May 2017 - 24
feature
EMBRACING
CHANGE
IDDBA 17's Show and Sell Center takes cues from the Experience Economy
by Jeremy Johnson, IDDBA
E
xperience Economy: / n. 1. Economic order that promotes
provision of memorable experiences on top of quality services.
2. Economy that relies on the creation and sell of experiences
rather than physical goods or services. 3. A current trend of
global economy that consumers are purchasing memorable experiences
instead of only physical commodities. (source: IGI Global)
"Change is the only constant in life." These immortal words, attributed
to the Greek philosopher Heraclitus, are as relevant today as they were
when first spoken over 2,500 years ago. And they're applicable not just
to one's own self and life, but to retail business as well, including the
retail food sector.
Like retail as a whole, the retail food sector is experiencing an evolution, driven by changing demographics, eating trends, and lifestyle
choices. Gone are the days of the town supermarket being the only
player in the game of grocery shopping.
Today's consumers have a growing number of food channels to choose
from, including discounters, convenience stores, and online providers.
These alternative channels are vying for a share of consumer spending
dollars, making the retail food landscape as competitive as ever.
supermarkets should examine not only the products they sell, but also
the "experience" they create for their customers. This retail attribute
is becoming increasingly vital, forming the basis of what is commonly
known as the "Experience Economy."
First coined in 1998 by authors Joseph Pine II and James H. Gilmore,
the Experience Economy is a concept whereby businesses engage
customers not only through products and services, but also by adding
an experience to shopping occasions. This experience focuses on four
key factors: entertainment, education, esthetic, and escapism.
While these may not be words one typically associates with supermarkets, the fact is, supermarkets can be prime establishments to create
these experiences for shoppers. Let's look at a few possibilities:
*
Entertainment: Cooking and pairing demonstrations, or beer and
wine samplings.
*
Education: Teach shoppers about food and how to prepare it. Think
in-store cooking classes, meal ideas, and "storytelling" about how
foods are sourced.
*
Esthetic: In-store food merchandising and services like restaurants,
wine bars, and cafes.
*
Escapism: Food tasting, including new cuisine and flavors that
transport shoppers to new and exciting locales.
IDDBA
So, the question becomes, "What must a supermarket change in order
to build customer loyalty and attract new shoppers?"
To remain competitive and successful in a changing retail landscape,
24 * MAY 2017 * instore
Table of Contents for the Digital Edition of instore - May 2017
instore - May 2017
Editor's note - RETAIL FOODSERVICE: Meaningful work
CONTENTS
SPOTLIGHT - BY THE NUMBERS: Pizza
Product knowledge - CATEGORY UPDATE: Artisan breads
Specialty insights - CONSIDER: Smaller stores, more choices
Cover story - One-on one with Jewel Hunt
Feature - EMBRACING CHANGE
Feature - Speaker lineup
Feature - Something for everyone
Commissary Insider
Insight Insider: Commissaries continue their meteoric rise
Equipment: Keeping freezing operations efficient
Product Category Spotlight: Cookies catering to cravings
Packaging: Bag closure machines
Research and Development The push for non-GMO
Feature - Anuga 2017
News - Need to know
Packaging partnership targets sustainability
Frozen foods flat again
Supermarkets stealing restaurant dollars
Study: More shoppers staying on the perimeter
Feature - Hard labor
Feature - Packaging trust
Merchandising - ON DISPLAY: Clean label desserts
ON DISPLAY - Promotion Ideas
Product trends
Product showcase
AD INDEX
instore - May 2017 - instore - May 2017
instore - May 2017 - 2
instore - May 2017 - FC - 1
instore - May 2017 - FC - 2
instore - May 2017 - Editor's note - RETAIL FOODSERVICE: Meaningful work
instore - May 2017 - 4
instore - May 2017 - 5
instore - May 2017 - CONTENTS
instore - May 2017 - 7
instore - May 2017 - SPOTLIGHT - BY THE NUMBERS: Pizza
instore - May 2017 - 9
instore - May 2017 - Product knowledge - CATEGORY UPDATE: Artisan breads
instore - May 2017 - 11
instore - May 2017 - 12
instore - May 2017 - 13
instore - May 2017 - 14
instore - May 2017 - 15
instore - May 2017 - Specialty insights - CONSIDER: Smaller stores, more choices
instore - May 2017 - 17
instore - May 2017 - 18
instore - May 2017 - 19
instore - May 2017 - Cover story - One-on one with Jewel Hunt
instore - May 2017 - 21
instore - May 2017 - 22
instore - May 2017 - 23
instore - May 2017 - Feature - EMBRACING CHANGE
instore - May 2017 - 25
instore - May 2017 - 26
instore - May 2017 - 27
instore - May 2017 - Feature - Speaker lineup
instore - May 2017 - 29
instore - May 2017 - 30
instore - May 2017 - 31
instore - May 2017 - 32
instore - May 2017 - 33
instore - May 2017 - 34
instore - May 2017 - 35
instore - May 2017 - 36
instore - May 2017 - 37
instore - May 2017 - Feature - Something for everyone
instore - May 2017 - 39
instore - May 2017 - 40
instore - May 2017 - 41
instore - May 2017 - 42
instore - May 2017 - Insight Insider: Commissaries continue their meteoric rise
instore - May 2017 - com - 2
instore - May 2017 - com - 3
instore - May 2017 - com - 4
instore - May 2017 - com - 5
instore - May 2017 - Equipment: Keeping freezing operations efficient
instore - May 2017 - com - 7
instore - May 2017 - Product Category Spotlight: Cookies catering to cravings
instore - May 2017 - com - 9
instore - May 2017 - com - 10
instore - May 2017 - com - 11
instore - May 2017 - Packaging: Bag closure machines
instore - May 2017 - com - 13
instore - May 2017 - Research and Development The push for non-GMO
instore - May 2017 - com - 15
instore - May 2017 - com - 16
instore - May 2017 - Feature - Anuga 2017
instore - May 2017 - News - Need to know
instore - May 2017 - 45
instore - May 2017 - Study: More shoppers staying on the perimeter
instore - May 2017 - 47
instore - May 2017 - Feature - Hard labor
instore - May 2017 - 49
instore - May 2017 - 50
instore - May 2017 - 51
instore - May 2017 - 52
instore - May 2017 - 53
instore - May 2017 - 54
instore - May 2017 - 55
instore - May 2017 - Feature - Packaging trust
instore - May 2017 - 57
instore - May 2017 - 58
instore - May 2017 - 59
instore - May 2017 - 60
instore - May 2017 - 61
instore - May 2017 - 62
instore - May 2017 - 63
instore - May 2017 - Merchandising - ON DISPLAY: Clean label desserts
instore - May 2017 - 65
instore - May 2017 - 66
instore - May 2017 - 67
instore - May 2017 - 68
instore - May 2017 - 69
instore - May 2017 - 70
instore - May 2017 - 71
instore - May 2017 - ON DISPLAY - Promotion Ideas
instore - May 2017 - 73
instore - May 2017 - 74
instore - May 2017 - 75
instore - May 2017 - 76
instore - May 2017 - 77
instore - May 2017 - Product trends
instore - May 2017 - 79
instore - May 2017 - Product showcase
instore - May 2017 - 81
instore - May 2017 - AD INDEX
instore - May 2017 - 83
instore - May 2017 - 84
https://www.nxtbook.com/sosland/isb/2018_12_01
http://digital.instoremag.net/sosland/isb/2018_11_01
http://digital.instoremag.net/sosland/isb/2018_10_01
http://digital.instoremag.net/sosland/isb/2018_09_01
http://digital.instoremag.net/sosland/isb/2018_08_01
http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
https://www.nxtbook.com/sosland/isb/2018_02_01
https://www.nxtbook.com/sosland/isb/2018_01_01
https://www.nxtbook.com/sosland/isb/2017_12_01
https://www.nxtbook.com/sosland/isb/2017_11_01
https://www.nxtbook.com/sosland/isb/2017_10_01
https://www.nxtbook.com/sosland/isb/2017_09_01
https://www.nxtbook.com/sosland/isb/2017_08_01
https://www.nxtbook.com/sosland/isb/2017_07_01
https://www.nxtbook.com/sosland/isb/2017_06_01
https://www.nxtbook.com/sosland/isb/2017_05_01
https://www.nxtbook.com/sosland/isb/2017_04_01
https://www.nxtbook.com/sosland/isb/2017_03_01
https://www.nxtbook.com/sosland/isb/2017_02_01
https://www.nxtbook.com/sosland/isb/2017_01_01
https://www.nxtbook.com/sosland/isb/2016_12_01
https://www.nxtbook.com/sosland/isb/2016_11_01
https://www.nxtbook.com/sosland/isb/2016_10_01
https://www.nxtbook.com/sosland/isb/2016_09_01
https://www.nxtbook.com/sosland/isb/2016_08_01
https://www.nxtbook.com/sosland/isb/2016_07_01
https://www.nxtbook.com/sosland/isb/2016_06_01
https://www.nxtbook.com/sosland/isb/2016_05_01
https://www.nxtbook.com/sosland/isb/2016_04_01
https://www.nxtbook.com/sosland/isb/2016_03_01
https://www.nxtbook.com/sosland/isb/2016_02_01
https://www.nxtbook.com/sosland/isb/2016_01_01
https://www.nxtbook.com/sosland/isb/2015_12_01
https://www.nxtbook.com/sosland/isb/2015_10_01
https://www.nxtbook.com/sosland/isb/2015_07_01
https://www.nxtbook.com/sosland/isb/2015_06_02
https://www.nxtbook.com/sosland/isb/2015_06_01
https://www.nxtbook.com/sosland/isb/2015_05_01
https://www.nxtbook.com/sosland/isb/2015_03_01
https://www.nxtbook.com/sosland/isb/2015_01_01
https://www.nxtbook.com/sosland/isb/2014_11_01
https://www.nxtbook.com/sosland/isb/2014_09_01
https://www.nxtbook.com/sosland/isb/2014_08_01
https://www.nxtbook.com/sosland/isb/2014_06_01
https://www.nxtbook.com/sosland/isb/2014_07_01
https://www.nxtbook.com/sosland/isb/2014_05_01
https://www.nxtbook.com/sosland/isb/2014_03_01
https://www.nxtbook.com/sosland/isb/2014_01_01
https://www.nxtbook.com/sosland/isb/2013_11_01
https://www.nxtbook.com/sosland/isb/2013_09_01
https://www.nxtbook.com/sosland/isb/2013_08_01
https://www.nxtbook.com/sosland/isb/2013_07_01
https://www.nxtbook.com/sosland/isb/2013_06_01
https://www.nxtbook.com/sosland/isb/2013_05_01
https://www.nxtbook.com/sosland/isb/2013_03_01
https://www.nxtbook.com/sosland/isb/2013_01_01
https://www.nxtbook.com/sosland/isb/2012_11_01
https://www.nxtbook.com/sosland/isb/2012_10_01
https://www.nxtbook.com/sosland/isb/2012_09_01
https://www.nxtbook.com/sosland/isb/2012_08_01
https://www.nxtbook.com/sosland/isb/2012_07_01
https://www.nxtbook.com/sosland/isb/2012_06_01
https://www.nxtbook.com/sosland/isb/2012_05_01
https://www.nxtbook.com/sosland/isb/2012_04_01
https://www.nxtbook.com/sosland/isb/2012_03_01
https://www.nxtbook.com/sosland/isb/2012_02_01
https://www.nxtbook.com/sosland/isb/2011_12_01
https://www.nxtbook.com/sosland/isb/2011_10_01
https://www.nxtbook.com/sosland/isb/2011_09_01
https://www.nxtbook.com/sosland/isb/2011_08_02
https://www.nxtbook.com/sosland/isb/2011_07_01
https://www.nxtbook.com/sosland/isb/2011_06_01
https://www.nxtbook.com/sosland/isb/2011_05_01
https://www.nxtbook.com/sosland/isb/2011_04_01
https://www.nxtbook.com/sosland/isb/2011_03_01
https://www.nxtbook.com/sosland/isb/2011_02_01
https://www.nxtbook.com/sosland/isb/2009_02_01
https://www.nxtbook.com/sosland/isb/2008_12_01
https://www.nxtbook.com/sosland/isb/2008_09_01
https://www.nxtbook.com/sosland/isb/2008_08_01
https://www.nxtbook.com/sosland/isb/2008_07_01
https://www.nxtbook.com/sosland/isb/2008_05_01
https://www.nxtbook.com/sosland/isb/2008_04_01
https://www.nxtbook.com/sosland/isb/2008_02_01
https://www.nxtbook.com/sosland/isb/2007_12_01
https://www.nxtbook.com/sosland/isb/2007_08_01
https://www.nxtbook.com/sosland/isb/2007_07_01
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2006_06_01
https://www.nxtbook.com/sosland/isb/2006_04_01
https://www.nxtbook.com/sosland/isb/2006_03_01
https://www.nxtbook.com/sosland/isb/2005_12_01
https://www.nxtbook.com/sosland/isb/2005_10_01
https://www.nxtbook.com/sosland/isb/2005_08_01
https://www.nxtbook.com/sosland/isb/2005_05_01
https://www.nxtbook.com/sosland/isb/2005_04_01
https://www.nxtbook.com/sosland/isb/2005_02_01
https://www.nxtbook.com/sosland/isb/2004_12_01
https://www.nxtbookmedia.com