instore - June 2017 - 10

product knowledge

CATEGORY UPDATE
As the line between retail and foodservice continues to blur, an old
bar-and-grill favorite - chicken wings - is spicing up more and more
grocery store deli departments.
Meeting customer needs was the driving force behind Whole Foods
Market's decision to add chicken wings to its prepared foods product
lineup, said Andy Sasser, coordinator of culinary operations for the
Austin, Texas-based chain.

Chicken wings
a variety of sauces to pair with wings. And as always when showing
shoppers something new, signage is key.
Wings meet a variety of consumer needs, said John Boyle, category
manager of deli and prepared foods for Ahold USA, a division of
Amsterdam-based Ahold Delhaize.
"Snacks, meal replacement, entertaining, tailgating solutions - wings
are a growing segment that offer an everyday solution for snacking or
entertaining," Boyle said.
Ahold USA launched its ready-to-eat wings a little over a year ago at
stores under four regional banners - Stop & Shop New England, Stop &
Shop New York Metro, Giant Landover, and Giant Carlisle.
Initially, product was packaged in trays only. But due to strong demand,
Boyle said, Ahold expanded the line to include a small bucket option.
"There are several SKUs and targeted retail price points," Boyle said. "It's
performing well. Our divisions view it as a growth segment."
Deli wings also offer substantial cross-merchandising opportunities.

"Shoppers love the convenience of a quick, delicious meal or a drink
with friends - all while they grab groceries," Sasser said.

Proctor said retailers can cross-promote beer or wine in front of hot cases of
wings. A low gondola-style shelf below the case's front glass works best. It's
very important, though, she said, to make sure you know which beer or wine
goes best with which flavor of wings.

Chicken wings are featured often in all Whole Foods stores, Sasser said.
Demand typically peaks as big sporting events near and shoppers'
thoughts turn to tailgating and game day parties, he said.

"Instead of a shopper grabbing just any six-pack, impress them by
offering beer that will complement the chicken wing flavors on your
menu," she said.

At Whole Foods, ready-to-eat wings can be found in a variety of places
in stores' prepared foods departments: on the hot bar (where they're
sold by the pound), in buckets in refrigerated cases and in other
containers within special coolers or bunkers when they're sold as a
featured item, Sasser said.

A good rule of thumb: malty beers reduce heat, bitter beers clean the
palate and hoppy beers bring out the spices.

Refrigerated retail display specialist Hillphoenix Inc.'s service and
self-service hot food display cases are perfect for ready-to-eat chicken
wings, said Margie Proctor, marketing and design specialist for the
Conyers, Ga.-based company.

"During key times of year, we may feature wing buckets in other

"With the destination center trend in full swing, food retailers are
expanding menu items to peak shoppers' interest - whether on-the-go
or at sit-down venues - with chicken wings, which are a popular appetizer," Proctor said.

Whole Foods' Sasser agreed that when the timing's right, wings are a
natural fit for cross-promoting.

"Wings are a growing segment
that offer an everyday solution for
snacking or entertaining."

10 * JUNE 2017 * instore

SOURCE

John Boyle, Ahold USA

Wings also work well for cross-promotions at retail, Proctor said. The top
of the display case, for instance, is the perfect spot for merchandising



Table of Contents for the Digital Edition of instore - June 2017

instore - June 2017
editor’s note - RETAIL FOODSERVICE Something different
CONTENTS
spotlight - BY THE NUMBERS Sweet goods
product knowledge - CATEGORY UPDATE Chicken wings
merchandising - ON DISPLAY Allergen-free baked goods
equipment & packaging - LATEST INNOVATION Deli take-out packaging
specialty insights - CONSIDER Deli Crackers
Commissary Insider
news - NEED TO KNOW
cover story - Next-level foodservice
cover story - Perform like a Restaurant
product trends - FIRST TO MARKET
product showcase
AD INDEX
instore - June 2017 - instore - June 2017
instore - June 2017 - 2
instore - June 2017 - editor’s note - RETAIL FOODSERVICE Something different
instore - June 2017 - 4
instore - June 2017 - 5
instore - June 2017 - CONTENTS
instore - June 2017 - 7
instore - June 2017 - spotlight - BY THE NUMBERS Sweet goods
instore - June 2017 - 9
instore - June 2017 - product knowledge - CATEGORY UPDATE Chicken wings
instore - June 2017 - 11
instore - June 2017 - merchandising - ON DISPLAY Allergen-free baked goods
instore - June 2017 - 13
instore - June 2017 - equipment & packaging - LATEST INNOVATION Deli take-out packaging
instore - June 2017 - 15
instore - June 2017 - specialty insights - CONSIDER Deli Crackers
instore - June 2017 - 17
instore - June 2017 - 18
instore - June 2017 - Commissary Insider
instore - June 2017 - COM2
instore - June 2017 - COM3
instore - June 2017 - COM4
instore - June 2017 - COM5
instore - June 2017 - COM6
instore - June 2017 - COM7
instore - June 2017 - COM8
instore - June 2017 - COM9
instore - June 2017 - COM10
instore - June 2017 - COM11
instore - June 2017 - COM12
instore - June 2017 - COM13
instore - June 2017 - COM14
instore - June 2017 - COM15
instore - June 2017 - COM16
instore - June 2017 - news - NEED TO KNOW
instore - June 2017 - cover story - Next-level foodservice
instore - June 2017 - 21
instore - June 2017 - 22
instore - June 2017 - 23
instore - June 2017 - 24
instore - June 2017 - 25
instore - June 2017 - 26
instore - June 2017 - cover story - Perform like a Restaurant
instore - June 2017 - 28
instore - June 2017 - 29
instore - June 2017 - 30
instore - June 2017 - 31
instore - June 2017 - product trends - FIRST TO MARKET
instore - June 2017 - product showcase
instore - June 2017 - AD INDEX
instore - June 2017 - 35
instore - June 2017 - 36
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