instore - July 2017 - 12

Advertorial

MEDITERRANEAN
POSSIBILITIES
rocery and club stores are tapping into the dynamic market for
Greek and Mediterranean foods by expanding their refrigerated
offerings to include gyro sandwiches, kits and slices that their
shoppers find in foodservice settings. At the IDDBA 17 show, Grecian
Delight turned its display into a pop-up deli, allowing retail customers
to imagine all the possibilities to capitalize on this booming market.
The top provider of gyros to U.S. restaurants, Grecian Delight is
adding to its portfolio at a time when the overall category is growing,
thanks to strong interest in authentic Greek and Mediterranean foods.
In addition to showcasing new Premium Gyro Slices and Kits at IDDBA,
the company also had on display its revamped Opaa!® Gyro Kit and
Sandwiches, to align with a focus on authenticity.
"As people look to recreate their favorite restaurant foods at home,
this new line gives them the best of both worlds that they're craving,"
reports David Gacom, Executive Vice President, Retail & Supply
Chain for Grecian Delight.
The new Opaa!® Premium Gyros Slices and Kits can be prepared
within minutes and used in a sandwich, on a salad, or with other
dishes made at home. The long shelf life allows consumers to heat
and reheat slices when they want, and pair the product with other
ingredients, such as pita, tzatziki, tomato and red onion.
Each area of the simulated deli featured a variety of Grecian
Delight products that are commercialized and ready for purchase.
The grab-and-go cooler, for example, featured convenience-oriented
gyro sandwiches, snack options like falafel paired with 2-ounce
cups of tahini and - for those looking for quick solutions to larger

Solutions for today's Grocerant concept were on display, from entrees to
Mediterranean sides and desserts.

Grecian Delight's line of Opaa!® Premium Gyros Slices and Kits, introduced
to the industry within the pop-up deli, are designed for shoppers to easily
prepare and enjoy at home. The new line meets consumers' taste for
authentic flavors and builds upon Grecian Delight's foodservice expertise.

gatherings - catering platters teeming with gyro meals and dips.
"Consumers are time-starved and looking for high quality, ready-toheat meals and snacks," said Gacom. "They want to purchase meal
components that they can bundle into a customized family meal that
will please everyone without spending time cooking."
The salad bar showcased bulk foodservice items - spanning
tzatziki, hummus, pita chips and protein options such as beef
shawarma, chicken shawarma, al pastor and falafel.
Mimicking an in-store walk-up deli counter, the behind-the-glass
case was filled with items sold by the pound. Here, the Grecian Delight
team showcased solutions to help retailers bolster their offerings
of both hot and cold prepared foods and provided tips on ways
Mediterranean cuisine can play a role in a successful Grocerant.
One island was devoted to Grecian Delight's array of hummus,
Greek-yogurt and feta-based dips, while another case displayed
refrigerated gyro kits, gyro slices, and pre-made gyro sandwiches.
The core Opaa!® Gyro Kit and Sandwiches now come in
contemporary new packaging, with more flexible pita bread and a
Greek-yogurt based tzatziki sauce.
"Because Grecian Delight is the number one brand for gyros
in both retail and foodservice, consumers know and associate
our products with premium quality. Whether they're at home or
away, people can now enjoy a premium product in the way most
convenient to them," Gacom says.

Table of Contents for the Digital Edition of instore - July 2017