instore - August 2017 - 8

spotlight

Cookies

BY THE NUMBERS

Percentage of sales
from cookies BY REGION

10.6%
10.8%

13.6%
10.6%

Cookies fared relatively well over the last 52
weeks, with average weekly sales per store
rising slightly in each region across the
United States.
Overall, total U.S. sales rose from $1,351 to
$1,382. The Central region saw the most
substantial bump, with weekly sales rising
4 percent.
Cookie contribution to bakery department
sales also increased slightly overall. Each
region saw small increases, except for the East
region, which saw contributions fall from
10.7 to 10.6 percent.

$1,758
$1,614
$1,180
$1,339

Central
East
South
West
Total U.S. average of soups
sales per store BY WEEK

$3,000

$2, 500

$2,000
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com

8 * AUGUST 2017 * instore

$1,500

$1,000
JUNE JULY AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY

GALUSHKO SERGEY/SHUTTERSTOCK.COM

Everyday Cookies were, by far, the biggest
sellers. The sub-category accounted for
48 percent of sales, followed by Iced Cookies'
20 percent. Mini Cookies, Specialty Cookies
and Cookie Platters each accounted for
7 percent, while Message Cookies accounted
for 5 percent.

Weekly cookie sales
per store BY REGION



Table of Contents for the Digital Edition of instore - August 2017

instore - August 2017
Editor's note - Perimeter partnerships
CONTENTS
Spotlight - By the numbers: Cookies
Merchandising - On display: Fresh-cut fruits and vegetables
Equipment & Packaging - Latest innovation: Sustainable packaging
commissary INSIDER - August 2017
Insight Insider: Peace Dining’s Genji a major sushi player
Food Safety: Cleaners and sanitizers
Tech: Production management software
Operations: Keeping worker safety top of mind
News - Need to know
Specialty Insights - Consider: Imported cheese
Cover Story - 'Diet' in today's supermarket
Feature - The cookie connection
Product Trends
Product Showcase
AD INDEX
instore - August 2017 - instore - August 2017
instore - August 2017 - 2
instore - August 2017 - Editor's note - Perimeter partnerships
instore - August 2017 - 4
instore - August 2017 - 5
instore - August 2017 - CONTENTS
instore - August 2017 - 7
instore - August 2017 - Spotlight - By the numbers: Cookies
instore - August 2017 - 9
instore - August 2017 - Merchandising - On display: Fresh-cut fruits and vegetables
instore - August 2017 - 11
instore - August 2017 - Equipment & Packaging - Latest innovation: Sustainable packaging
instore - August 2017 - 13
instore - August 2017 - 14
instore - August 2017 - Insight Insider: Peace Dining’s Genji a major sushi player
instore - August 2017 - COMM - 2
instore - August 2017 - COMM - 3
instore - August 2017 - COMM - 4
instore - August 2017 - COMM - 5
instore - August 2017 - Food Safety: Cleaners and sanitizers
instore - August 2017 - COMM - 7
instore - August 2017 - COMM - 8
instore - August 2017 - COMM - 9
instore - August 2017 - Tech: Production management software
instore - August 2017 - COMM - 11
instore - August 2017 - Operations: Keeping worker safety top of mind
instore - August 2017 - COMM - 13
instore - August 2017 - COMM - 14
instore - August 2017 - COMM - 15
instore - August 2017 - COMM - 16
instore - August 2017 - News - Need to know
instore - August 2017 - Specialty Insights - Consider: Imported cheese
instore - August 2017 - 17
instore - August 2017 - Cover Story - 'Diet' in today's supermarket
instore - August 2017 - 19
instore - August 2017 - Feature - The cookie connection
instore - August 2017 - 21
instore - August 2017 - 22
instore - August 2017 - 23
instore - August 2017 - Product Trends
instore - August 2017 - Product Showcase
instore - August 2017 - AD INDEX
instore - August 2017 - 27
instore - August 2017 - 28
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