instore - September 2017 - 10
specialty insights
CONSIDER
The new Gouda
Also helping the cause of cheese
in general is the relatively recent
revelation that fat isn't necessarily
a bad thing. Consumers aren't as
worried about fat content as they
are about eating quality food with
quality ingredients. In fact, fat
can play an important role in a
consumer's diet.
"We want people
to start looking
for what is truly
Gouda."
Mary Caldwell, Beemster Cheese
"Cheddar is wonderful and nobody is going to argue that. I always have
it in my refrigerator," Caldwell says. "But I think it's key to get people
thinking about flavorful cheeses that are a little exotic, yet totally
approachable."
And Gouda fits that description perfectly, especially when it's a highquality product. The Dutch yellow cheeses - Gouda refers more to a
style of cheese making rather than to a specific cheese - have made
their way through a handful of iterations in the United States.
"Gouda, in America, came to be known as that cheese in the red wax.
Originally, I think that had some cachet," Caldwell says. "However,
today that is a commodity industrial processed cheese for the most
part. The texture is a bit gummy and the flavor is bland.
"We want people to look for what is truly Gouda, and that is going to be
the stuff that is aged and the cheeses that are naturally made."
10 * SEPTEMBER 2017 * instore
According to the Wisconsin Milk Marketing Board's custom IRI
database, volume sales of Gouda increased by 12.2 percent from 2015
to 2016, which is much stronger growth than that of the total cheese
category at 2.6 percent.
Grab the
*
Simple sandwich: A turkey, Gouda and a green - think
arugula - is the perfect introductory bite for consumers.
*
Grilled cheese: Beemster Cheese grilled up Gouda and
arugula on a thin, toasted bread to rave reviews at Fancy Food.
*
Mac-n-cheese: Change up your prepared department's
staples by replacing cheddar or parmesan with smoked Gouda.
*
On a salad: Top a prepared salad with hearty chunks.
ROB VAN DER VET / TOM MOORE / BEEMSTER CHEESE
Is Gouda the new cheddar? Mary Caldwell thinks so. The marketing
manager for Beemster Cheese - a premium Dutch cheese cooperative
based in New Jersey - says a number of factors are converging for a
new renaissance for the Dutch group of cheeses.
"I think all of this has started to
turn the discussion to interesting
food and better food," Caldwell
says. "Cheese is a favorite food of
foodies. Even with all these great
new products that are coming out cheese continues to grow."
Table of Contents for the Digital Edition of instore - September 2017
instore -- September 2017
Editor's Note - The best tacos in town
CONTENTS
SPOTLIGHT - By the numbers: Sandwiches
Specialty Insights - Consider: The new Gouda
Cover story - Hispanic flavor
Commissary Insider - September 2017
Insight Insider: Bringing artisan to scale
Product Category Spotlight: The donut evolution
Operations PHO alternatives come to forefront
News - Need to know
Retail evolution - Ecommerce rising
Software solutions - Menu manager
Merchandising - On display: Tailgating season
Product trends - First to market
Product showcase
instore - September 2017 - instore -- September 2017
instore - September 2017 - 2
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - 5
instore - September 2017 - CONTENTS
instore - September 2017 - 7
instore - September 2017 - SPOTLIGHT - By the numbers: Sandwiches
instore - September 2017 - 9
instore - September 2017 - Specialty Insights - Consider: The new Gouda
instore - September 2017 - 11
instore - September 2017 - Cover story - Hispanic flavor
instore - September 2017 - 13
instore - September 2017 - 14
instore - September 2017 - 15
instore - September 2017 - 16
instore - September 2017 - 17
instore - September 2017 - 18
instore - September 2017 - Insight Insider: Bringing artisan to scale
instore - September 2017 - com - 2
instore - September 2017 - com - 3
instore - September 2017 - com - 4
instore - September 2017 - com - 5
instore - September 2017 - Product Category Spotlight: The donut evolution
instore - September 2017 - com - 7
instore - September 2017 - com - 8
instore - September 2017 - com - 9
instore - September 2017 - Operations PHO alternatives come to forefront
instore - September 2017 - com - 11
instore - September 2017 - com - 12
instore - September 2017 - com - 13
instore - September 2017 - com - 14
instore - September 2017 - com - 15
instore - September 2017 - com - 16
instore - September 2017 - News - Need to know
instore - September 2017 - Retail evolution - Ecommerce rising
instore - September 2017 - 21
instore - September 2017 - 22
instore - September 2017 - 23
instore - September 2017 - 24
instore - September 2017 - 25
instore - September 2017 - 26
instore - September 2017 - 27
instore - September 2017 - Software solutions - Menu manager
instore - September 2017 - 29
instore - September 2017 - Merchandising - On display: Tailgating season
instore - September 2017 - 31
instore - September 2017 - Product trends - First to market
instore - September 2017 - Product showcase
instore - September 2017 - 34
instore - September 2017 - 35
instore - September 2017 - 36
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