instore - December 2017 - 10
Publix
on the move
By year's end, the Lakeland, Florida-based retailer will have opened
eight locations in the greater Richmond, Virginia area, highlighting a
strong push in what is considered a fertile market.
"This is a market we're committed to and one that we've said we want
to grow aggressively in," Publix spokesperson Kimberly Reynolds said
during a store opening event in Colonial Heights, Virginia - about 20
miles south of Richmond - in early November. "We look forward to
continuing to grow here."
Richmond has a wide range of supermarket retailers, from Kroger to
Save-a-Lot to Food Lion to Aldi and Walmart Neighborhood Market. It's
10 * DECEMBER 2017 * instore
also attracting newcomers like Publix and German discount retailer Lidl,
which selected the city as one of its first landing spots in the United States.
"One thing is, Richmonders love their food and love their supermarkets.
There's a strong interest here," Reynolds says. "For Publix there is a lot of
density in the market, but there is a lot of growth that's happening. That, to
us, provided the perfect opportunity to come and serve this community."
'We had something different to offer'
The Colonial Heights location was the seventh Publix to open in the
Richmond area this year, with the first six opening in Henrico County,
north of the city. The eighth, in Midlothian, opened that next weekend.
Publix has announced 14 total locations in the region, the rest set to
open in the next two years. Reynolds says the company expects more
announcements to come.
PHOTOS: © RYAN ATKINSON - SOSLAND PUBLISHING COMPANY
W
hen Publix announced in February of 2016 that it would
enter the Mid-Atlantic, the furthest up the map its reach
extended was North Carolina.
Table of Contents for the Digital Edition of instore - December 2017
instore - December 2017
EDITOR'S NOTE -- Publix’s differentiators
CONTENTS
SPOTLIGHT - BY THE NUMBERS
COVER STORY -- Publix on the move
COVER STORY -- 'Natural' Private label
COVER STORY -- A new take on meal kits
commissary INSIDER
INSIGHT INSIDER -- 2017 in review
FOOD SAFETY/HEALTH -- Legislation
OPERATIONS -- Energy solutions
EQUIPMENT -- The sous vide emergence
NEWS -- NEED TO KNOW
CATEGORY PERSPECTIVE -- Beyond grocery
SPECIALTY INSIGHTS -- CONSIDER
CONVENTION COVERAGE -- The power of private
MERCHANDISING -- ON DISPLAY
PRODUCT TRENDS -- FIRST TO MARKET
PRODUCT SHOWCASE
instore - December 2017 - instore - December 2017
instore - December 2017 - instore - December 2017
instore - December 2017 - 2
instore - December 2017 - EDITOR'S NOTE -- Publix’s differentiators
instore - December 2017 - 4
instore - December 2017 - 5
instore - December 2017 - CONTENTS
instore - December 2017 - 7
instore - December 2017 - SPOTLIGHT - BY THE NUMBERS
instore - December 2017 - 9
instore - December 2017 - COVER STORY -- Publix on the move
instore - December 2017 - 11
instore - December 2017 - COVER STORY -- 'Natural' Private label
instore - December 2017 - 13
instore - December 2017 - 14
instore - December 2017 - 15
instore - December 2017 - COVER STORY -- A new take on meal kits
instore - December 2017 - 17
instore - December 2017 - 18
instore - December 2017 - INSIGHT INSIDER -- 2017 in review
instore - December 2017 - com - 2
instore - December 2017 - com - 3
instore - December 2017 - com - 4
instore - December 2017 - com - 5
instore - December 2017 - FOOD SAFETY/HEALTH -- Legislation
instore - December 2017 - com - 7
instore - December 2017 - com - 8
instore - December 2017 - com - 9
instore - December 2017 - OPERATIONS -- Energy solutions
instore - December 2017 - com - 11
instore - December 2017 - com - 12
instore - December 2017 - com - 13
instore - December 2017 - EQUIPMENT -- The sous vide emergence
instore - December 2017 - com - 15
instore - December 2017 - com - 16
instore - December 2017 - NEWS -- NEED TO KNOW
instore - December 2017 - CATEGORY PERSPECTIVE -- Beyond grocery
instore - December 2017 - 21
instore - December 2017 - SPECIALTY INSIGHTS -- CONSIDER
instore - December 2017 - 23
instore - December 2017 - 24
instore - December 2017 - 25
instore - December 2017 - CONVENTION COVERAGE -- The power of private
instore - December 2017 - 27
instore - December 2017 - MERCHANDISING -- ON DISPLAY
instore - December 2017 - 29
instore - December 2017 - 30
instore - December 2017 - 31
instore - December 2017 - PRODUCT TRENDS -- FIRST TO MARKET
instore - December 2017 - PRODUCT SHOWCASE
instore - December 2017 - 34
instore - December 2017 - 35
instore - December 2017 - 36
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